Brent Adamson is a sought-­after speaker and facilitator, with more than 20 years of experience as a professional researcher, teacher, and trainer. As a principal executive advisor at CEB , Brent serves as the company’s chief storyteller, broadly spanning subjects from customer loyalty to sales rep performance to organizational productivity. He is the co-author of The Challenger Customer and the best­selling The Challenger Sale.
In his role, Vala Afshar collaborates with industry analysts and digital business thought leaders in order to best serve customers by sharing opportunities for digital change. Previously, Vala served as CMO for Extreme Networks, and CMO and chief customer officer for Enterasys Networks, where he was responsible for global marketing, customer service, and support operations. An award­winning inventor of social technologies and customer services operations, Vala is considered a pioneer in cloud computing, social collaboration, and business intelligence. Follow him on Twitter.
Sales Hacker runs the Sales Hacker international meetups, the Sales Stack conference, and the SaaStr Annual conference. Max is also the author of the Amazon best­selling book, Hacking Sales: The Playbook for Building a High Velocity Sales Machine. Previously, he built the supply side of the Udemy marketplace (valued at $650 million) and was the VP of business development at AttorneyFee (acquired by LegalZoom).

Will Anastas is the senior vice president of enterprise corporate sales for Salesforce. Will and his team help large North American companies leverage Salesforce’s suite of solutions to create deeper customer connections. Prior to joining Salesforce, Will served as vice president of North American sales at Forrester Research. Will holds a B.A. from Assumption College and lives in San Francisco with his wife and two children.​


Greg Anderson is passionate about helping others excel in their professional pursuits and by giving back to his community. He has 20 years of experience working in tech, 11 years in university administration, and 24 years improving the capacity of individuals to connect via communication and sales skills. Greg has served in various sales and academic leadership roles, including VP of Customer and Employee Excellence at Oracle. He holds a Ph.D. in Higher Education Administration from Kent State University and serves on numerous boards with Rotary, YMCA, local schools, and the library district.

John Barrows provides sales training and consulting services to leading companies like Salesforce, LinkedIn, Zenefits, Box. His previous experiences span all aspects of sales at every level, from making 400 cold calls a week doing inside sales to running sales as a VP for his first start up and selling it to Staples. He’s an active sales professional who has learned much about what works and doesn’t work in sales, and loves sharing the tips and techniques he has found to have had an impact. His main goal is to improve the overall education and quality of sales.
Trish Bertuzzi leads The Bridge Group, Inc ., an inside sales consulting firm focused on the B2B tech space. Her firm has worked with over 250 tech companies over the last 17 years and has won Consulting Provider of the Year for the last three years running from the American Association of Inside Sales Professionals. Her book, The Sales Development Playbook, was released in January 2016.
Patrick Blair is the executive vice president of commercial sales responsible for the United States and Latin America financial services, healthcare, and retail vertical businesses at Salesforce . Blair has been in various sales leadership roles within Salesforce since 2007. Blair is a seasoned sales executive with over 20 years of sales, marketing, and business development experience. Prior to joining Salesforce, he was vice president of sales at Covad Communications Group running its direct sales organization, and vice president of sales, marketing, and business development at Vital Link Business Systems. Patrick holds a bachelor of science degree from Cornell University.

Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce, where as an industry thought leader, she watches overall market trends to uncover best practices on how to improve sales performance and enhance the overall customer experience. Bova has extensive knowledge of go-to-market, sales, and channel strategies. Prior to Salesforce, she spent 10 years at Gartner as a vice president, distinguished analyst, and research fellow, covering sales transformation and indirect channel innovation. Bova has worked with hundreds of technology companies to develop highly effective growth strategies. Bova previously spent 15 years in various sales and leadership positions, managing both startup and Fortune 500 sales organizations.


Eliot Burdett is an author, sales recruiting expert, and the co-founder and CEO of Peak Sales Recruiting, a B2B sales recruiting company. Under his direction, the company leads the industry with a success rate 50% higher than the industry average, working with a wide-range of boutique, midsize, and world-class company clients. These clients include P&G, Gartner, Deloitte, and Western Union. Burdett has more than 30 years of success building companies, recruiting, and managing high-performance sales teams, and is a top 40 Under 40 winner. He has been widely featured in top publications, including the New York Times, Fortune, and Forbes.

Frank Cespedes teaches at Harvard Business School. He has consulted for companies in many industries, is affiliated with private equity and venture capital investors, and has been a board member of Evenflo, Growth Play, HALO Industries, start-up firms, and the Education for Employment Foundation. At Harvard, he teaches Entrepreneurial Sales & Marketing, heads the executive program on Linking Strategy and Sales, and also teaches in the Owner-President Management program (OPM) for CEOs. He has written for numerous publications, including Harvard Business Review, California Management Review, Organization Science, and The Wall Street Journal, and is the author of six books including, most recently, Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling (Harvard Business Review Press) which was cited as “the best sales book of the year” (Strategy & Business), “a must read” (Gartner), and “perhaps the best sales book ever” (Forbes). He received his BA from City College of New York, MS from MIT, and PhD from Cornell University.

Bertil Chappuis is a senior partner in McKinsey’s Silicon Valley office, and leads the global sales and channel management practice. He is also a long-standing leader in high tech, telecommunications, and media and entertainment practices, and has served many leading companies across the enterprise IT landscape, including software, hardware, and service providers. He has led several major, multiyear corporate transformations, including some of the largest sales transformations in the high-tech industry. He has deep expertise and experience in all aspects of go-to-market strategy, organization, and operations. Chappuis is a thought leader and frequent author who regularly speaks at industry forums.


Tim Clarke is Senior Director Product Marketing at Salesforce and has over nine years experience in sales and marketing roles. Tim leads the Salesforce Sales Leadership Program, bringing together some of the top thought leaders in the sales industry to share their insights. He is the host of the Quotable podcast program and co-founded Quotable with Laura Fagan. Prior to this role, Tim ran Sales Cloud product marketing for EMEA and held a variety of sales executive roles at Vodafone, Ricoh Europe, and Salesforce.

Follow him on Twitter @TimxClarke.


Elay Cohen is the CEO and Co-Founder of SalesHood, a mobile, video, and social software-as-a-service (SaaS) technology platform that is modernizing knowledge sharing for thousands of companies, institutions, and nonprofits. He is also the author of the book SalesHood: How Winning Sales Managers Inspire Sales Teams to Succeed. Cohen is the former Senior Vice President of Sales Productivity at Salesforce. Recognized as the company's "2011 Top Executive,” he ran the teams that executed onboarding, training, certifications, and playbooks for thousands of sales professionals. He also created the Partner Relationship Management category and launched the partner portal product at Salesforce. Cohen lives with his family in San Francisco.


Brett Colbert is Solutions CTO & VP of Salesforce Enterprise Architecture at Salesforce—a customer-facing team that helps customers and prospects transform their business systems in alignment with their business strategy. Prior to this role, Brett was IT CTO and Vice President of Enterprise Architecture at Salesforce. Brett has previously served as an IT and business leader at several top-tier companies like NetApp, McAfee, Inc., Cisco, and Disney. Brett holds a BA degree in Quantitative Economics and Decision Science from the University of California, San Diego.


Donal Daly is a CEO, founder, and author of the Amazon #1 best­seller, Account Planning in Salesforce: Unlock Revenue from Big Customers to Turn Them into Bigger Customers. Donal combines his expertise in enterprise software applications, artificial intelligence, and sales methodology, as he continues to transform how progressive organizations sell. Altify is Donal’s fifth global business enterprise.


Dan Darcy is the senior vice president of productivity at Salesforce, and leads enablement for global sales. Prior to this, he also served as the head of customer visions for Marc Benioff, Salesforce’s Chairman and CEO. Darcy brings more than 15 years of experience helping companies develop product priorities and deliver them to the market. In his previous roles at Salesforce, Darcy has championed the voice of Salesforce’s customers and created market-moving product visions. Prior to Salesforce, Dan enabled product and sales organizations at companies like Oracle and Fisher Investments. Dan holds a bachelor’s degree in commerce marketing from Santa Clara University.


Jeff Davis is a business development expert with over a decade of experience in several different roles within sales and marketing. Jeff takes a unique approach to business development that focuses on fusing both functions to create the best platform to engage prospects. His passion for this business topic led him to create the Sales and Marketing Alignment Summit and launch The Alignment Blog. He has received several awards for being a top sales performer and has done sales coaching for startups at Chicago's 1871—an entrepreneurial tech hub. Jeff also mentors/speaks at The University of Chicago Booth School of Business in addition to being an instructor at the Startup Institute.


Anne DelSanto is the EVP, Solution Engineering & Solution Sales at Salesforce. Anne and her team are responsible for delivering solutions that drive growth and customer success. Prior to joining Salesforce, Anne served as group vice president of North American pre-sales at Oracle. With over 25 years of experience in the technology industry, Anne has a long history of transforming organizations, cultivating strong identities to foster high performance and results. A lifelong learner, she holds a bachelor of science in mathematics with a concentration in computer science from St. John’s University, and a master of science in administrative studies from Boston College.


Robert DeSisto is Vice President of Global Customer Transformation at Salesforce. Previously, he was Vice President and Distinguished Analyst at Gartner Research, where he was responsible for managing the software-as-a-service (SaaS) research agenda, the CRM sales agenda, and the business app research community. Rob holds a B.S.E. in mechanical engineering from the University of Pennsylvania and an MBA from Northeastern University. He lives in Boston with his wife and two children.


Steve De Marco is responsible for Xactly Corporation's Corporate Sales Organization. De Marco brings nearly two decades of high-technology sales, sales management, business development, and solutions consulting experience to Xactly Corporation. Previously, De Marco served as Managing Director of Sales at Callidus Software, where he was responsible for greater than 100% growth year over year, while selling to Fortune 100 companies. Additional executive positions include Vice President of Worldwide Sales at Influence Software. De Marco received a bachelor's of science degree in industrial engineering with an emphasis in systems design from California Polytechnic State University.


Damilola Erinle is Area Vice President at Salesforce. Having worked as a leader in sales and business development for more than a decade, Damilola has led teams in world-class technology organizations to drive million-dollar growth in international markets. Damilola is also passionate about supporting STEM education programs for young women, and volunteers with Stemettes and Apps for Good. Most recently, she traveled to Kenya to volunteer for the Karibu Centre as part of a program focused on empowering young children through education and access to technology.

Laura Fagan is a product marketer for Salesforce. She is also a seasoned journalist, broadcaster, writer, and editor, with more than 14 years in the industry. Prior to joining Salesforce in 2013, Fagan spent five years with ESPN The Magazine, worked for the Detroit Lions as a feature reporter, covered red carpets in New York City, and spent time as a television weather forecaster and morning show co­anchor. She now resides in San Francisco with her husband and son. She remains an information hound, rabid Ohio State and San Francisco Giants fan, and aspiring ballerina.
Sales expert Colleen Francis is the president of Engage Selling Solutions , and an award­ winning sales consultant, speaker, and best­selling author, including the recent Nonstop Sales Boom . Business leaders trust Colleen to deliver immediate and lasting results with strategies proven to work in today’s competitive market. To follow Colleen and her latest sales insights, visit her blog , and join the conversation on Twitter.

Allyson Fryhoff is a seasoned professional with more than 25 years of experience leading high-performance teams. She is currently using that extensive background to partner with leading social impact organizations. Prior to joining, Allyson served as SVP at Salesforce where she helped lead the App Cloud (or Platform business). From 1994 to 2010, Allyson held global leadership positions in sales, management, and product at Oracle. In addition to her extensive technology background, Allyson also has a proud history as a committed philanthropist and a former teacher. She also has extensive background working with individuals with disabilities.


Brian Galgay is director of sales strategy at Salesforce where he combines state-of-the-art technology and strategic thinking to solve problems. With more than ten years of enterprise software experience, he leads the strategic planning responsible for driving growth across Salesforce's commercial sales in key industries of financial services, healthcare, and retail.. Prior to this, Galgay was also involved in venture capital and technology investments in New York City. He received his bachelor's degree in economics from the University of Florida (Go Gators!) and MBA from NYU, Leonard N. Stern School of Business. Galgay is also a board member for the Esophageal Cancer Awareness Association.

Joe Galvin is a renowned analyst, continuously researching, measuring and analyzing the best practices, innovations and emerging trends for complex B-to-B sales organizations. Built on 17 years in multiple quota bearing sales roles, Joe is an established thought leader from his former roles of Chief Research Officer for CSO Insights, VP Sales Optimization Strategies at SiriusDecisions and VP CRM/SFA at Gartner. Joe has presented around the world on advanced concepts in customer management, world-class sales performance, sales productivity, sales operations, sales enablement, sales technology and social technologies, publishing more than 400 research briefs and delivering 100’s of conferences.

Adam Gilberd is Senior Vice President of Commercial Sales at Salesforce. In his nine years at the company, Gilberd has served in a variety of sales leadership roles across multiple customer segments in the U.S., Canada, and Latin America markets. Prior to joining Salesforce, Gilberd was Vice President of Sales, North America, at Macrovision, where he helped to triple core product revenues. Prior to Macrovision, Gilberd built and grew one of the industry’s first cloud-based enterprise software businesses at Intraware. Gilberd holds a bachelor’s degree in law and society from the University of California, Santa Barbara.


Jonathan Hunt is the senior vice president of sales development at Salesforce. He has worked at Salesforce since 2010, most recently as COO for He has also held roles in corporate development and business operations management for the Marketing Cloud. Previously he worked as a growth strategy consultant at Deloitte and VP Sales/GM at Allegiance Telecom. Jonathan has a BA in Business Administration from Franklin & Marshall College and an MBA from the University of California at Berkeley. Jonathan spends most of his free time playing legos and reading Dr Seuss to his three young children.

Mark Hunter , “The Sales Hunter,” is the foremost thought leader in sales profitability and sales leadership. Mark speaks globally to thousands of sales leaders and sales forces each year, sharing insights and strategies from his book, High­Profit Selling: Win the Sale Without Compromising on Price . Mark is recognized as one of the Top 50 Influencers in Sales by Top Sales World and has worked with some of the biggest companies in the world like Samsung, Coca­Cola, American Express, and Sony. To find out more about Mark’s selling philosophy, visit . You can follow him on Twitter , Facebook , and LinkedIn .

Adam is currently Vice President of Commercial Sales at Salesforce, where he has worked for the past six years. Prior to joining Salesforce, he spent five years at Motorola Solutions, where he was educated in Six Sigma process improvement. During his time at Motorola, he also completed his MBA, focused on organizational development. In addition to his MBA, Adam also holds a bachelor’s degree in marketing and an associate’s degree in computer information systems.

Jason Jordan is a partner of Vantage Point Performance , the leading sales management training and development firm. He is a recognized thought leader in the domain of business-to-­business selling and conducts ongoing research into management best practices in hiring, developing, measuring, and managing world­class sales organizations. Jason’s extensive research into sales performance metrics led to the breakthrough insights published in his first book, Cracking The Sales Management Code.
Robert J. “Bob” Kelly is chairman of The Sales Management Association , a global, cross-industry association for sales management and sales operations. The Sales Management Association serves members in 50+ countries with research, conferences, and peer networking, and hosts the annual Sales Force Productivity Conference . Bob was previously vice president of sales operations and strategy at Genuine Parts Company. Bob also worked in marketing strategy for MCI WorldCom, and as a management consultant with The Alexander Group. He teaches a sales management course to MBA students as an adjunct professor at Emory University’s Goizueta Business School in Atlanta.

Naman leads product marketing for Sales Cloud at Salesforce, focusing on enterprise customers. Having held previous roles across enterprise sales, B2B/B2C marketing, and finance, Naman brings a unique multidisciplinary background, which is helpful when working with energetic sales teams, developing creative marketing campaigns, and making data-driven decisions. His prior work experience includes Microsoft, Autodesk, and PricewaterhouseCoopers (PwC), as well as a stint at a Bay Area startup. Naman is committed to further develop as a modern marketer and is one of the few accountants he knows that iterate on product messaging while also caring deeply about Bauhaus typography.

Jill Konrath is a globally recognized sales strategist and the bestselling author of three award­winning books: Agile Selling , SNAP Selling and Selling to Big Companies . She loves developing fresh strategies to accelerate sales, create more opportunities, increase productivity and win better deals. Jill speaks frequently at industry conferences and sales kick­off meetings.  Each week over 140,000 salespeople read her newsletter, while many more visit her website to download the numerous free resources. Her expertise has been featured by Fortune, Forbes, New York Times, ABC News, Fox, and countless other media outlets. Her clients have included IBM, Accenture, LinkedIn, Hilton, Staples.

Jennifer Lagaly is an Area Vice President of Commercial Sales at Salesforce. In her 13 years at the company, she's served in a variety of sales roles across the organization.  Prior to Salesforce, Lagaly has experience in technology sales across several companies including Forte (Sun) and Motiva (Siebel), and providing Siebel and Remedy call-center solutions to Siemens ICN.  Lagaly lives in the Bay Area with her husband and five children and holds a degree in Chemical Engineering at University of California, Davis.


Brianna Layton is an Enterprise Corporate Sales (ECS) account executive at Salesforce, with a specific focus on strategic accounts. Layton began her post-graduate career with ExactTarget in 2012, first as a sales development representative and then as a business development representative. She became part of the Salesforce family via acquisition in 2014. In 2015, she moved to Chicago to join Salesforce’s ECS organization. Outside of work, she is a former collegiate athlete who still enjoys all-things active. Layton recently relocated to Atlanta, Georgia.


An internationally known sales strategist, writer, speaker, and entrepreneur, Shari Levitin is CEO of Shari Levitin Group, a global training and consulting firm with clients in over 48 countries, and one of Inc. Magazine’s Fastest-Growing Companies. Companies including Hilton, Hyatt, Adobe, RCI, Jaguar, Wyndham Worldwide, as well as financial service groups and countless individuals have all benefited from Levitin’s pioneering Third Level Selling™ techniques. Shari Levitin Group also includes Levitin Learning, a unique virtual university with more than 240 online courses. Her new book, Heart and Sell, is available on Amazon and at


As a master solution engineer at Salesforce, Iman Maghroori works to support small and midsize businesses. Over his nine years with the company, Maghroori has met with thousands of customers and supported many implementations. He’s also held various individual contributor roles at Salesforce, doing everything from building customer-facing apps available on AppExchange to carrying a quota as an account executive. He’s passionate about making customers successful on the Salesforce platform, and works closely with them to bring their strategic visions to life. Maghroori holds a Bachelor of Science in software engineering from California Polytechnic State University.


Mark Magnacca is the president and co-founder of Allego, a just-in-time sales learning platform that uses mobile and video to transform the way organizations train their sales teams. He has spent the last 15 years helping sales leaders shorten the sales cycle and distribute their best ideas faster. Magnacca has extensive experience coaching leading sales teams to deliver a consistent message in the marketplace by integrating mobile technology into their sales process, and has worked as a presentation coach with a wide range of financial service companies to create practice-development and business-building strategies. Additionally, he is the author of So What?: How to Communicate What Really Matters to Your Audience.


Brian Millham is President of Sales for North America and the Marketing Cloud businesses for Salesforce. He is responsible for driving growth across all products and services, and delivering customer success for the enterprise and commercial organizations. Millham has been at Salesforce since its inception in 1999, serving in various leadership roles in business development, account management, and sales. He is widely credited for building the sales team into one of the most respected organizations in the industry today. Millham began his career at Oracle Corporation. He then worked at Remedy Corporation, where he was responsible for running the Alliance team. Millham received a Bachelor of Arts from UC Berkeley.


As Senior Director, Enablement for Commercial Sales, Colin leads sales and leadership development across North America for Salesforce’s Commercial Business Unit. He is a proven sales leader with over 20 years of sales experience, including time at Salesforce and Xerox Corporation. Colin completed his business degree in Canada at the University of Alberta and currently lives in New York City. In his spare time, he participates in seven-day, 250 km, self-sustained adventure foot races, including those in the Sahara Desert, the Gobi Desert, Iceland, the Grand Canyon, the Atacama Desert, and Antarctica in November 2016.


Somrat Niyogi is the VP of business development at Clari. Before joining Clari, Somrat was the co-founder and CEO of both Stitch, a mobile-first sales productivity platform, as well as Miso, an early pioneer in the social TV space. At Miso, he led the overall vision of the company through multiple rounds of financing with top-tier investors, including Google Ventures, Hearst, and Khosla Ventures. Niyogi has worked at early-stage startups most of his career in various roles, including business development, sales, and product. Niyogi started his career at Salesforce in 2003. Somrat graduated with a BS in computer science at the University of Texas at Austin.

Tony Owens is the executive vice president of enterprise sales at Salesforce . He is responsible for the development of Salesforce’s enterprise accounts in the Americas, ensuring their success with our solutions and extending the business value achieved by our customers. Prior to joining Salesforce, Tony was group vice president for Oracle’s strategic accounts. Tony attended Brigham Young University for undergraduate studies, and has executive certificates from the Haas School of Business and Carnegie Mellon. In his free time, Tony likes to do charity work with his wife and four kids at Feeding America, Juvenile Diabetes Research Foundation, and Autism Speaks.

Eileen O’Mara is the Senior Vice President of the Commercial Business Unit for Asia Pacific. Eileen is responsible for driving growth and customer success across the Asia Pacific region. Eileen has been at Salesforce since March 2012, and has served in various leadership roles across the company. She brings over 19 years of experience in the technology industry. Before joining Salesforce, she held a number of leadership roles in the technology industry focusing on customer success and growth in European markets. Eileen has a Bachelor of Commerce from National University of Ireland and a HDMP, Marketing from National University of Ireland.


A scientist before going on to become a four-time tech entrepreneur, David Priemer currently serves as the Vice President of Sales at Influitive. Previously, David was the Vice President of Commercial Sales and resident Sales Leadership Evangelist at Salesforce, which he joined via the acquisition of Rypple, where he was one of the founding members and the Vice President of Sales. Prior to that, David served as Sales Operations Director at Varicent Software and Director of Solution Engineering at Workbrain. He holds a bachelor’s degree in chemistry and atmospheric science from York University, and a master’s degree in chemical engineering from the University of Toronto.


Tony Rodoni is an executive vice president for commercial business and market readiness at Salesforce. Tony plays a significant role in the company’s overall vision, direction, and go-to-market strategy in the small and medium business market. Tony was a repeat customer of Salesforce in prior roles, including as VP of sales and marketing at Itemfield, a data integration company; and VP of marketing and VP of EMEA sales at, a customer service and support technology vendor. Tony holds a B.S. in computer science from the University of California, Santa Barbara, and an MBA from Santa Clara University.

Walter Rogers is the CEO of CCI Global Holdings, a joint venture with Tony Robbins focused on creating world-class learning experiences for sales and service organizations worldwide. Portfolio companies include CloudCoaching International, Baker Communications, CCI Labs, and 4What Interactive. Walter has created and led businesses in 13 countries on three continents and is a recognized thought leader in the areas of sales and change management.

Keith Rosen is a globally recognized authority on sales and leadership. He has delivered his programs to hundreds of thousands of people in practically every industry in over 50 countries. Rosen has written several best-sellers on leadership, time management, and sales, including Own Your Day and the globally acclaimed Coaching Salespeople into Sales Champions, winner of five international best book awards and the #1 best-selling sales management book on Amazon for six consecutive years. Inc. and Fast Company named Rosen one of the five most influential executive coaches. Visit

Mike Rosenbaum is responsible for the customer success, vision, and product development for the world’s #1 CRM solution. Since joining Salesforce more than a decade ago, Rosenbaum has held several leadership positions and driven some of the company’s most notable initiatives, including Salesforce Lightning and the AppExchange Ecosystem. Before Salesforce, Rosenbaum worked at Siebel Systems and spent six years as a submarine officer in the U.S. Navy. He holds a Bachelor of Science in Systems Engineering from the U.S. Naval Academy and a Master of Business Administration from the Haas School of Business at the University of California, Berkeley.
Dan Ross , Sr AVP of commercial sales at Salesforce , leads sales efforts across North America for the emerging and small business teams. Ross joined Salesforce in 2006 and has held both individual contributor, as well as leadership roles. He grew up in Toronto, Canada, and holds an economics bachelor’s degree from York University. When he’s not focused on customer success and creating pipeline that closes, he is most often spending time with his wife and two daughters, playing recreational hockey, volunteering with the Terry Fox Foundation, or rooting for one of his hometown teams, including the Raptors, Maple Leafs, and Blue Jays.
Jill Rowley is a sales professional trapped in a marketer’s body. She eats failure for breakfast so she can dine on success for dinner. During her 20+ year career, she spent six years in consulting, 13 years as a top-performing rep in software sales at Salesforce and Eloqua, a year designing and deploying a global social selling program at Oracle, and is now evangelizing social selling internationally while also advising numerous technology startups.

Wes Rudsenske is Vice President of Sales Strategy for North America, Asia Pacific, and Marketing Cloud businesses at Salesforce. With growth as the primary objective, he and his team are responsible for business intelligence, go-to-market optimization, and operational excellence across each of these businesses. In his five years at Salesforce, Wes has focused heavily on developing the enterprise segment and helping to shape it into what is now one of the largest enterprise cloud businesses in the industry. Wes is a seasoned professional with over 17 years of finance, strategy, and business planning experience. He earned his bachelor's degree from Franklin and Marshall College, and received his MBA from London Business School.

Tim Sanders is the former Yahoo chief solutions officer and the author of five books, including The New York Times best-seller Love Is the Killer App: How to Win Business and Influence Friends . He is a co-founder of the research consultancy company Deeper Media Inc., and a top-rated speaker, lecturing widely at sales rallies, company kickoffs, and conventions. His latest book, Dealstorming: The Secret Weapon That Can Solve Your Greatest Sales Challenges, was released in February 2016.

Felix Santiago is a veteran IT professional with several years of experience in the designing, implementing, and selling of business intelligence, web applications, and CRM systems. His experience spans industries such as telecommunications, healthcare, insurance, and manufacturing. Most recently at Salesforce, Felix has been solution selling to Fortune 100 companies and has earned the right to serve as a trusted advisor to several of these companies.


Peter Schwartz is Senior Vice President for Strategic Planning at Salesforce. An internationally renowned futurist and business strategist, Schwartz leads the Salesforce Futures LAB, a collaboration between strategic thinkers at Salesforce and its customers around provocative ideas on the future of business. He is the author of multiple books, including The Art of the Long View, considered a seminal publication on scenario planning. He’s served as a script consultant on the films Minority Report, Deep Impact, Sneakers, and War Games. Peter received a B.S. in aeronautical engineering and astronautics from Rensselaer Polytechnic Institute (RPI). In 2009, he received an honorary PhD from RPI.


Brian is a partner in McKinsey's Seattle office and leads the firm's sales operations service line for the Americas. Brian spent five years as a leader in McKinsey's North American High-Tech Sales & Marketing Practice before embarking on a 12-year sojourn at Microsoft, where he held a number of executive positions in sales, marketing, and services. He was directly responsible for the design and implementation of the company’s enterprise go-to-market model as well as transforming the sales operations function, efforts that helped the enterprise business more than double its revenue.


Jessica Sharp is a Salesforce account executive, focused on small business. She joined the company in 2014, first to develop an IT incident communications program. She then moved into a senior manager role in customer support, before transitioning into sales. Prior to joining Salesforce, Sharp built a career in management consulting, advising companies across industries on business continuity, disaster recovery, and crisis management. She is an active philanthropist, sitting on two nonprofit boards, including Young Women Social Entrepreneurs.


Annie Simms is an account executive for Salesforce's financial services solutions. Simms joined Salesforce in 2007 and has held a variety of individual contributor roles at the company in her 9+ year career. Prior to Salesforce, Simms worked in sales and marketing at high-tech startups and in wealth management. Annie lives in San Francisco and has a Bachelor of Arts in history from the University of California, Berkeley.

Susan St. Ledger is the Chief Revenue Officer for Splunk Inc. Prior to her current role, St. Ledger served as the Chief Revenue Officer, Salesforce Marketing Cloud, was the president of Buddy Media (prior to its Salesforce acquisition), and spent more than seven years at Salesforce as SVP of strategic sales, SVP of platform sales, and SVP of global services sales. In addition, St. Ledger held the role of vice president of the global manageability services practice at Sun Microsystems, and spent seven years as a software developer at the National Security Agency (NSA). She holds a bachelor of science degree in computer science from the University of Scranton.

Laura Stack, MBA, CSP, CPAE is an award-winning speaker, noted authority on sales and leadership productivity, and best-selling author of seven books, most recently, Doing the Right Things Right: How the Effective Executive Spends Time. She is the president of The Productivity Pro, a company dedicated to helping leaders increase workplace performance in high-stress environments. She has given talks on decreasing inefficiencies and increasing time for selling for over 25 years. She is a past president of the National Speakers Association and was inducted into its exclusive Speaker Hall of Fame.

Colleen Stanley is president and founder of SalesLeadership Inc ., a sales development firm. She is the creator of the Ei Selling System®, a powerful sales program that integrates emotional intelligence skills with consultative selling skills. Colleen has been named as one of the Top 50 Sales & Marketing Influencers, Top 10 Women in Sales Experts to Follow, Top 50 Sales and Marketing Influencers, and Top 30 Global Sales Gurus. She was one of the featured sales speakers at Harvard Business Review in 2015.

As chief adoption officer, Polly Sumner is responsible for ensuring that each and every customer gets maximum value from Salesforce’s products and services. Before joining Salesforce in 2008, Polly was a consultant to Warburg Pincus focusing on the telecommunications, financial services, and technology industries. She also served as president of global services at Telcordia, and president and CEO of Alphablox, an early pioneer in web-based analytics for global enterprises. Polly held several different senior positions at Oracle from 1987 to 1999. She holds a bachelor's degree in history and political science from Northern Arizona University and a master's degree from the American Graduate School of International Management.


Maria Valdivieso de Uster is the director of knowledge at McKinsey & Company’s Marketing and Sales Practice. She works with B2B and consumer companies in the United States, Latin America, and Europe to build advanced sales capabilities that drive above-market growth. Over the past 10 years, she has led research on sales growth, go-to-market strategy, sales capability building, channel excellence, advanced analytics in sales, and commercial transformation. She holds an MBA from MIT Sloan School of Management, where she received the Siebel Scholarship.

Mark Wayland is the senior vice president of commercial sales at Salesforce. Wayland is responsible for the general business segment in the U.S., which includes companies with 500–10,000 employees. Wayland has been in various sales leadership roles since joining Salesforce in 2007. Wayland has over 20 years of technology sales and sales management experience in hardware, software, and professional services with Gartner, Scient, Nortel, and others. He lives in Oakland, California, with his wife and three children.

Ashley Welch is the co-founder of Somersault Innovation, a design thinking consulting firm which provides sales training and consulting services to companies such as Salesforce, Microsoft, GE, Merck, and TJX. Prior to founding Somersault Innovation, she spent 20 years as a leading sales professional, managing a multi-million dollar portfolio of global clients for a consulting firm. Welch has strong wanderlust and loves to travel with her family. Closer to home, she founded and now co-leads an annual TEDxYouth@Wayland event in her hometown to enable students to tell their stories, spread inspiring ideas, and infuse the town with energy and activism.


Warren has more than 15 years of experience building world-class sales and distribution teams. He started with Salesforce in 2002, and has served in a variety of sales leadership roles as the company grew from millions to billions in annual revenue. He is widely credited with establishing strategic customer relationships with some of the world’s largest enterprises. Based in Atlanta, Georgia, Warren serves on the board of directors of the Junior Achievement of Georgia, and formerly served on the board of nonprofit TechBridge. He holds a Bachelor of Science in economics from Babson College.


Jeremy Wiggett is a Director of Sales Development for Salesforce, leading teams who generate pipeline and revenue from inbound, marketing-generated leads. With more than 15 years of sales experience, he is passionate about coaching and building skills in his managers and their teams, and fueling Salesforce's growing need for best-in-class account executives and sales leaders. Jeremy is a STEM Education Ambassador for Salesforce in Toronto and a volunteer at several organizations that support girls, women, and disadvantaged youth. He's a father of three, a rabid England rugby fan, and a passionate but admittedly poor ukulele player.

As SVP of commercial sales, Mike Wolff leads sales efforts across North America for Salesforce ’s small and midsize business teams. Wolff joined Salesforce in 2002 and has held a number of individual contributor and leadership roles. He grew up in the Bay Area, where he still resides, and holds a political science bachelor’s degree from University of California, Davis, and an MBA in marketing from the University of San Francisco. When he’s not focused on customer success and trying to make every month, he is most often spending time with his wife and two daughters, or rooting for the 49ers, Warriors, and Giants.
Lareina Yee is a leader within the sales and marketing practice specializing in high tech sales transformations. For more than 12 years with McKinsey & Company , she has worked extensively in Asia (with a focus in China) and the U.S. Her most recent experience includes creating a new account management model that both reduced costs and improved customer experience; creating the go-to-market strategy for a new product launch; and developing marketing campaigns based on in-depth insights about the client’s customers.
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