Frank Cespedes teaches at Harvard Business School. He has consulted for companies in many industries, is affiliated with private equity and venture capital investors, and has been a board member of Evenflo, Growth Play, HALO Industries, start-up firms, and the Education for Employment Foundation. At Harvard, he teaches Entrepreneurial Sales & Marketing, heads the executive program on Linking Strategy and Sales, and also teaches in the Owner-President Management program (OPM) for CEOs. He has written for numerous publications, including Harvard Business Review, California Management Review, Organization Science, and The Wall Street Journal, and is the author of six books. He received his BA from City College of New York, MS from MIT, and PhD from Cornell University.