Some salespeople hear only one thing on calls: their customer’s voice. And most overestimate their ability to be effective listeners. Salespeople who can listen “in color” to multiple sources of information including themselves, the content, the context, and the unsaid words of their customers have a significant advantage in understanding the conversation better. Professional speaker Oscar Trimboli shares why great listening can be a difficult skill to master, and offers tips for improving your own listening skills.
“Good sales leaders are focused on their customers’ problems; great sales leaders are focused on their customers’ customers’ problems.”
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