Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

A marketer using a marketing agent with promotional messaging icons on a laptop with a blue border.

Blog

Meet Your Digital Teammate, Piper: Spotlight on Marketing Agent

Meet your Marketing Agent, the AI teammate turning a one-person team into a full campaign engine.

WOman at desk with sales AI agent in business setting with icons on screen.

Blog

Meet Your Digital Teammate, Hunter: Spotlight on Sales Agent

Meet Hunter — the AI teammate that fills your pipeline while you focus on closing.

A customer service rep sitting at a desk using a Help Agent with icons on screen.

Blog

Meet Your Digital Teammate, Casey: Spotlight on Service

Meet Casey, the new help agent serving up excellent experiences for your customers.

Allison Williams

Woman sitting at desk using Slackbot AI agent for productivity in business with icon on screen.

Blog

Meet Your Digital Teammate, Slackbot: Spotlight on Productivity Agent

Meet Slackbot — the AI teammate that keeps your work moving right where you collaborate.

Illustration of a hot to cold valve showcasing leads in a warming pipeline on a blue sky background.

Blog

Turn a Cold List Into a Hot Pipeline With These Sales Tips

With the right approach, cold outreach can turn strangers into your best customers.

Enter a valid e-mail address

Select your Country

Select a state/province

Select a state/province

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.

New to Salesforce?

About Salesforce

Popular Links