Every team can build reliable, powerful agents with a low-code AI agent builder. Use natural language and Agent Optimiser to get started quickly, then apply advanced logic and controls to deliver agents you can trust in production.
In Agentforce Builder, teams can build and deploy reliable agents faster for any industry or use case. Connect to your data, channels, and existing Salesforce assets like Flows, Apex, MuleSoft APIs, and prompt templates. Apply guardrails with clear instructions, then test and deploy with confidence. With built-in observability and determinism, you can deliver reliable agents that scale from simple tasks to sophisticated, multi-step workflows. And with Agent Optimiser in Agentforce Builder you now have a single, agent-first building experience to create, refine, preview, test and optimise your agents before deployment.
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Accelerate agent creation with out-of-the-box subagents, actions, and templates that cover common jobs to be done, like order management, reservation management, and general FAQs. Then, extend and refine with natural language instructions, determinism, and guardrails so every agent delivers consistent, reliable outcomes.
Give your agents the context they need to perform with accuracy and confidence. Seamlessly connect to Salesforce data, Flows, Apex, MuleSoft APIs, and knowledge articles — alongside external systems and sources. With rich context and business logic at their core, agents can respond accurately, act reliably, and scale to the most complex enterprise use cases.
Bring your agents to any channel that powers your business. Serve customers in chat and voice with instant answers, order updates, and appointment scheduling. Support employees in Slack, apps, and portals with guided workflows, knowledge, and task automation. Extend agents everywhere to accelerate service, reduce manual effort, and ensure your teams and customers get the help they need instantly.
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Build agents in plain language on Canvas, a doc-style workspace where you write, edit, and validate in one flow. Describe what you want an agent to do, then use quick shortcuts to add logic like if-then conditionals and pull in resources such as subagents, actions, and variables. Add guardrails when you want more control, so your agents stay flexible and predictable.
Building is now text-first, without buried settings or scattered text boxes. Write agents in clear, natural language right in the Canvas view, making them easy to copy, paste, and reuse. This portability means you can quickly share agents across teams or environments and build on proven patterns without starting from scratch.
Agent Script is the new language for building and powering agents in Agentforce Builder. Script combines the flexibility of natural language with the reliability of programmatic expressions. Define conditions, loops, and transitions. Set and compare variables. Build predictable, context-aware workflows that execute with precision. Write script your way: Chat with the integrated assistant, build in natural language on the Canvas view with expandable blocks, or toggle to view the scripting language with syntax highlighting and real-time validation. It combines the speed of low-code with the control of pro-code — so every team can build the way they need.
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Work side by side with an AI agent that understands how agents are built. Talk through what you need in plain language, and Agent Optimiser turns each idea into working changes: building a starting point, testing each change for you, and handling the underlying script so you don’t have to.
From new subagents and instructions to actions and guardrails, Agent Optimiser is always on hand to guide you. Ask about your agent’s behaviour, get a plain-language explanation of what’s happening, and see the specific changes to make so your agents perform the way you expect.
Develop conversationally, from first idea to production. Rather than switching between tools to build, test, and deploy, you work through the entire lifecycle with Agent Optimiser, turning a rough concept into a production-ready agent without leaving the conversation.
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Preview agent behaviour before going live. Send a message in the simulator and instantly see how your agent responds, with a detailed interaction summary, AI-generated overview, and clear visibility into key events. Hover over any step to reveal metadata and drill down into the exact moment things went right (or wrong).
Understand exactly how your agent makes decisions. Dive into full-trace data that shows the subagents selected, the actions triggered, variable changes, and timing. Follow hyperlinks into detailed span views to pinpoint failures, explore logic branches, and get the context needed to refine your agent’s behaviour with confidence.
Move from one-off simulations to enterprise-grade testing. Generate reusable test cases from real interactions, run batch tests directly in the builder, and track results over time. With testing built into the building flow, teams can quickly validate fixes, increase coverage, and shorten the build-test-learn loop.
Take a closer look at how agent building works in our library.
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An AI agent builder is a tool that simplifies the creation and deployment of AI agents, like Salesforce's Agentforce Builder. It's a user-friendly, low-code and pro-code tool to manage data sources, create jobs to be done and actions, and monitor agent performance. Learn more about choosing the best AI agent builder.
Agent Optimiser is a new conversational agent in Agentforce that helps you create, build, test, and observe your AI agents. Working across the entire agent lifecycle, Agent Optimiser can spin up agents from your existing case and conversation data, refine how their actions work, and analyse session traces so you can improve how your agents perform, all through a single conversation.
Agentforce Builder does not cost anything and is included with the purchase of Agentforce. The AI assistance inside Agentforce Builder is included, and has no cost to use within the builder.
The Agentforce Builder is located inside Agentforce Studio in the App Launcher. Access is granted by admin permissions.
You can connect Agentforce agents to the Salesforce tools and data you already use — like Flows, Apex, MuleSoft APIs, CRM data, and knowledge articles. Agents can also integrate with external systems, apps, and channels, giving them the context and actions they need to deliver accurate, end-to-end experiences.
Yes. Agentforce comes with a library of prebuilt agent templates you can use right away, including the Service Agent, Employee Agent, Campaign Agent, Sales Development Rep, Sales Coach, Guided Shopping (B2B & D2C), Guided Shopping (B2C), and Setup Agent templates. Each can be customised with your own data, guardrails, and business logic to fit your exact needs. Learn more about how to build an AI agent.
