For businesspeople, CRM is a daily part of their schedule. But what is CRM? And what is CRM software?
To define CRM, you should first understand its history. CRM stands for customer relationship management, and it all started with handwritten notes and Rolodexes. It evolved into databases stored on individual computers, and then the CRM definition shifted into something far more complex. It was no longer just notes. Managing your business’s relationships with customers became a complicated process. Now, to compete in any industry, you need a CRM system.
What is a CRM system? It’s a platform that connects your different departments, from marketing to sales to customer service, and organises their notes, activities, and metrics into one cohesive system. You can’t define CRM software without taking into consideration SaaS and cloud computing, both of which work together to allow CRM platforms to be available wherever a user has internet. Because of these technologies, cloud-based CRM software can grow and scale with your business, so every company, no matter the size, can benefit from a CRM system.