“Because you’re worth it.” Few companies have a more intimate relationship with customers than L’Oréal, the world’s largest cosmetics and beauty company. With 28 global brands — including Lancôme, Maybelline, and Redken — L’Oréal helps millions of people feel pampered and beautiful each day. To protect and promote these all-important brands, the company uses Salesforce to keep operations coordinated and engage with customers. L’Oréal’s extraordinary growth included numerous acquisitions, but this success created some communications challenges. The company tapped Salesforce to consolidate sales efforts and back-end systems to help the Professional Products Division share data and coordinate brands, resulting in a jump in operational efficiencies across the board.