Dentsu Aegis Network is pioneering a new era of social media management. The company’s impressive new Command Centre is charged with managing, monitoring, executing and analysing the social media efforts of its clients across all the social channels they’re using. More than 50 social media practitioners helm the bustling Command Centre, which deals with between 5,000 and 6,000 social comments every day.
The Command Centre was designed to bring Dentsu Aegis Network’s seven agencies together under one roof in a consolidated approach to social media management. And it’s working – the company added 33 new clients within the first three months of the launch of the Command Centre.
“The Command Centre allows us to manage any social media work from end to end -- from developing the content and implementation, right through to crisis management and reporting and analytics,” says Jim Guzman, Head of Social, Dentsu Aegis Network Philippines.