Advancing AI and Analytics: 3 Ways IT Can Lead with CMOs

Join us to explore insights from IT and Marketing leaders on data management and decision-making in the age of artificial intelligence (AI). Discover how technical decision makers think about data trust and the role it plays in AI innovation. We’ll also discuss observations from IT and CMOs on AI-ready data, Marketing AI use cases, and building customer loyalty through personalisation.

During this webinar we’ll highlight:

• How IT can help CMOs by ensuring data integrity and security
• Perspectives on data as a foundation for advanced AI technologies
• Benefits of cultivating a data culture within your organisation

Register now to watch on-demand.

Featured Speakers:

• Lisa Ginther Huh,Senior Product Marketing Manager, Salesforce
• Katie Wheeler, Product Marketing Director, Salesforce
• Ann Marie Aviles, Senior Manager, Research & Thought Leadership, Salesforce