Finding qualified, sales-ready leads is more difficult than ever, especially in the age of agentic AI. Buyers are turning to tools like ChatGPT to do research, and are only turning to sales teams once they are ready to make a purchase. Agentic marketing can help revenue teams find, nurture, and qualify leads in this changing landscape. Learn three ways B2B marketers can increase their MQLs and ensure timely sales follow-up using advanced scoring and Agents.
Featured Speakers
Ruth Bolster
Product Marketing Senior Lead
Salesforce
Cara Clanton Pope
Product Manager
Salesforce
Dana Peterson
Lead Specialist SE
Salesforce
