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Account-Based Marketing Course
Learn about account-based marketing (ABM) from start to finish with Salesforce’s free online marketing courses.
About the free ABM course
Learn how to master account-based marketing (ABM) with Trailhead’s free courses. Whether you’re just starting out or refining your strategies, these courses will give you the insights and skills you need to succeed in this highly effective marketing approach.
What you’ll learn about account-based marketing
- Understanding Account-Based Marketing: Get a clear overview of what ABM is, how it differs from traditional marketing, and why it’s essential for B2B businesses.
- Personalisation in ABM: Learn how to create highly personalised content and experiences that resonate with key decision-makers in your target accounts.
- Identifying and Prioritising Target Accounts: Understand how to identify and prioritise the accounts that are most likely to convert, using data and insights.
- Creating and Executing ABM Campaigns: Learn the step-by-step process of designing, executing, and measuring ABM campaigns, from initial outreach to
By taking these courses, you’ll gain the knowledge and skills needed to implement a successful account-based marketing strategy, drive higher ROI, and build stronger relationships with your most valuable accounts.
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Account-based marketing training & resources
Account-Based Marketing (ABM)
Account-Based Marketing, or ABM, marketing strategy focuses on high-value customer accounts by offering personalised 1-to-1 experiences and content to build stronger relationships and drive growth.
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Account-Based Marketing Products
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ABM (Account-Based Marketing) course FAQs
An ABM (Account-Based Marketing) course is an educational programme designed to teach marketers how to identify, target, and engage specific high-value accounts with personalised campaigns.
Sales and marketing professionals in B2B companies, especially those involved in enterprise sales, demand generation, or strategic accounts, will benefit from an ABM course.
Topics typically include account identification and selection, personalised content creation, multi-channel engagement strategies, sales and marketing alignment, and ABM measurement.
Learning ABM is crucial because it enables highly efficient use of resources, builds stronger relationships with key accounts, shortens sales cycles, and drives higher revenue per account.
You will gain skills in account research, personalised messaging, cross-functional collaboration, ABM technology utilisation, and strategic campaign planning and execution. These will allow you to ultimately build stronger relationships with your most valuable accounts, leading to increased ROI.
ABM flips the funnel, focussing on engaging a select group of target accounts as a market of one, rather than generating a broad volume of individual leads.
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