Multipliers for Marketing Cloud
Multipliers differ based on your Edition or Product, subscription start date, destination country and message type.
WhatsApp Messaging Products
| Product | Current Multipliers for WhatsApp Products | Archived Multiplier Records |
|---|---|---|
| WhatsApp First Business Messaging | WhatsApp Business Messaging (1,000) | WhatsApp Business Messaging (1,000) Archived Record |
| WhatsApp Conversations and WhatsApp Chat | WhatsApp Conversations (1,000) and WhatsApp Chat Messages (1,000) | WhatsApp Conversations (1,000) and WhatsApp Chat Messages (1,000) Archived Records |
Messaging Multipliers - Marketing Cloud Editions*
These multipliers are based on your Subscription start date.
SMS/MMS Messages
For Subscriptions starting on/after 1st September 2022
| Subscription Start Date | Multipliers for SMS/MMS Messages | Archived Multiplier Records |
|---|---|---|
| 1st September 2022 - Present | SMS/ MMS Messages (1,000) | SMS/MMS Messages (1,000) Records |
Super Messages - excluding SMS/MMS Messages
For Subscriptions starting on/after 1st September 2022
| Subscription Start Date | Multipliers for SMS/MMS Messages |
|---|---|
| 1st September 2022 - Present | Super Messages - excluding SMS/MMS |
SMS/MMS Messages
For Subscriptions starting on/before 31st August 2022
| Multipliers by Subscription Start Date | Multipliers SMS/MMS Messages | Multipliers Super Messages - excluding SMS/MMS |
|---|---|---|
| 17th May 2022 - 31st August 2022 | SMS/ MMS Messages (1,000) | Super Messages - excluding SMS/MMS (1,000) |
| 1st March 2022 - 16th May 2022 | SMS/ MMS Messages (1,000) | Super Messages - excluding SMS/MMS (1,000) |
| 11th November 2021 - 28th February 2022 | SMS/ MMS Messages (1,000) | Super Messages - excluding SMS/MMS (1,000) |
| 17th August 2021 - 10th November 2021 | SMS/ MMS Messages (1,000) | Super Messages - excluding SMS/MMS (1,000) |
Messaging Multipliers - ExactTarget Editions*
These multipliers are based on your Subscription start date.
ExactTarget Editions and Marketing Cloud Non-Profit*
| Multipliers by Subscription Start Date | Multipliers SMS Messages - excluding US & CA | Multipliers Super Messages - including US & CA SMS |
|---|---|---|
| 17 May 2022 - present | SMS Messages - excluding US & CA | Super Messages - including US &CA SMS (1,000) |
| 1 March 2022 - 16 May 2022 | SMS Messages - excluding US & CA | Super Messages - including US &CA SMS (1,000) |
| 11 November 2021 - 28 February 2022 | SMS Messages - excluding US & CA | Super Messages - including US &CA SMS (1,000) |
| 17 August 2021 - 10 November 2021 | SMS Messages - excluding US & CA | Super Messages - including US &CA SMS (1,000) |
| 20 June 2021 - 16 August 2021 | SMS Messages - excluding US & CA | Super Messages - including US &CA SMS (1,000) |
ExactTarget Editions - FP/LP Editions*
| Subscription Start Date | Multipliers SMS Messages - excluding US & CA |
|---|---|
| 17 May 2022 - present | Super Messages (1,000) |
| 1 March 2022 - 16 May 2022 | Super Messages (1,000) |
| 11 November 2021 - 28 February 2022 | Super Messages (1,000) |
| 17 August 2021 - 10 November 2021 | Super Messages (1,000) |
| 20 June 2021 - 16 August 2021 | Super Messages (1,000) |
| 15 October 2019 - 15 June 2020 | Super Messages (1,000) |
| 18 June 2019 - 14 October 2019 | Super Messages (1,000) |
| 1 December 2017 - 17 June 2019 | Super Messages (1,000) |
| 1 March 2015 - 30 November 2017 | Super Messages (1,000) |
| Prior to 1 March 2015 | Super Messages (1,000) |
ExactTarget Defined Usage Editions*
| Subscription Start Date | SMS & MMS Messages - Defined Usage |
|---|---|
| 17 August 2021 - present | SMS & MMS Messages - Defined Usage |
| 1 December 2017 - 16 August 2021 | SMS & MMS Messages - Defined Usage |
*Includes Professional, Corporate, Enterprise, Enterprise Plus, Advanced, Agency and Limited (LP) Editions. Basic Editions do not provide access to SMS and MMS capabilities.