See value from day one with the free CRM built for small businesses. Stop juggling spreadsheets and disconnected tools— bring customer activity, service cases, pipeline, and marketing together in one place, with built-in AI that helps you stay on top of every interaction.
Start organising your customers from day one with simple onboarding, intuitive navigation, and quick settings that help you hit the ground running.
Bring your sales, service, email marketing, and Agentforce conversations together so you can track work, follow up, and stay organised without juggling multiple apps.
Boost productivity with a complete view of your leads, accounts, and conversations — helping you stay on top of tasks and move work forward with ease
Use simple reports and dashboards to understand what’s happening across sales, service, and marketing — plus built-in AI that highlights trends and important updates.
Move deals forward automatically with lead routing, triggered follow-ups, and activity capture — so you’re focussed on closing, not managing.
With a complete view of your pipeline health, deal stages, and performance, you always know where to spend your time — and where to push harder.
Simple pipeline analytics show deal progress, performance, and next steps — all in one place.
With a clear picture of every open case, customisable stages, and a connected service console, your team knows what needs attention and when.
Get customers answers faster, and leave them feeling taken care of — with email-to-case, automated workflows, and AI built on decades of Salesforce service expertise.
With a clear view of case volume, feedback, and team performance, you always know where to focus and how to raise the bar.
Create and send emails using simple send lists and ready-made templates, so you can connect with customers quickly and clearly.
Keep in touch with straightforward email tools that make it easy to share updates and stay present with your audience.
Connect your customer data from CRM even more quickly for contextualised conversations with automated setup.
Connect instantly with your team via audio, video, or screenshare — so you can align quickly and keep things moving.
With conversations, customer data, and context connected, nothing gets lost between your CRM and where your team chooses to work.
Moving to Salesforce was a turning point for us. Before, we were constantly scrambling to keep customer histories straight. Now, everything's unified, saving us time and setting us up to scale with a solid foundation.
Daniel SaeliCEO and Co-Founder, TireTrack
Every Salesforce Suite is built to help lean teams execute on their ambition — with the right level of automation, customisation, and support for where you are today.
The free CRM for getting started. Organise leads and customers with built-in assistive AI, and see what more Salesforce can do for your business.
The CRM with turnkey AI that already knows your business. Automate sales, marketing, and service and deliver a great customer experience without the overhead.
The CRM for when your ambitions get more complex — with advanced automation, deeper customisation, and the integrations to match.
When businesses need more users, more automation, and more insights, Starter Suite is the seamless upgrade that maintains ease of use while bringing the power of enhanced Marketing Cloud segmentation, Pay Now links, a Commerce storefront, and more.
Check out these resources designed to help you to get started with Salesforce. We always have new, exciting ways for you to learn and find support as you grow.
Start fast with built-in AI and everything you need to get going — at no cost.
Not sure where to start? We’ll help you figure it out.
See exactly what you’re getting before you commit.
A free CRM is a software tool used to manage customer relationships and data without monthly fees. It helps small businesses grow by replacing scattered spreadsheets with a single, organised system. Users can track customer activity, sales pipelines, and marketing efforts in one location. This centralisation ensures teams stay aligned and can follow up with leads more effectively.
Salesforce's free CRM, Free Suite, is an easy, cost-free way for small businesses to move away from unwieldy spreadsheets. Up to two users can keep customer data organised in one intuitive system. Guided onboarding helps teams import data and get up and running quickly. Free Suite includes essential sales features for pipeline visibility, service features to close cases faster, and built-in AI to handle email drafting and summarising records. Businesses get everything they need to keep data accurate and complete – all at no cost.
Yes, Salesforce Free Suite is really free, with no expiration limit. As long as you log in regularly, you can use our free CRM for as long as you'd like.
Free Suite includes essential features across sales, service, and marketing:
Sales features include:
Free Suite includes embedded AI that lives directly inside customer records. Users can click to instantly generate summaries of customer details, past interactions, and open issues. AI can also draft customer emails based on previous context. Because these tools are assistive and click-based, users maintain full control over their workflow without spending hours on manual data entry. For example, a two-person business can use these features to quickly prepare for client calls and draft customised follow-up emails in seconds.
There is zero setup required. The AI operates natively within Free Suite. Small businesses do not need an IT team or complex external integrations to start working faster. Users can log in on day one and immediately click to summarise records or draft emails.
Free Suite has a 2 user maximum. For 3 or more users to have access to Salesforce, consider one of our paid offerings (Starter Suite or Pro Suite).
Free Suite focuses on essential business tracking for up to two users at no cost — for those just getting started. adds automation, lead routing, and e-commerce tools for $25 per user.
is designed for growing businesses, offering sales forecasting and deeper customisation for $100 per user. Each tier is built to scale with your business as your needs become more advanced. Learn more about
Starter SuiteSalesforce CRM Suites
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