AI and data-driven marketing have shifted from optional, rarely used features to customer expectations. In the fourth annual State of Marketing Report, 52% of B2C customers said they would switch brands if they didn’t feel they were receiving a personalised experience. ...
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As AI matures and its use becomes widespread, the technology learns what we teach and uses it to do as we instruct, so ethics is a vital consideration in both creation and consumption....
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AI and predictive analytics aren’t just the future of marketing – they’re here now. These tips will help your marketing team make the most of them....
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Love measuring up? Tracking your steps, your budget, what you eat? Applying that philosophy in your work will help you create deep, valuable relationships.
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Top marketers make extensive use of customer data, but underperformers don’t. With consumers happy to share in exchange for personalised offers, what stops us?...
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Stop getting sidetracked by shiny new technologies that promise the world, and start channelling your energy into those tried and tested tactics you know work so well....
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Tired of manually creating and reworking spreadsheets? Our Senior Manager of Product Marketing, Vincent Cotte, explains how business intelligence software can save you time and win more customers....
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