The Fourth Industrial Revolution is here - are you ready?

Recently Salesforce made a submission to the Senate Select Committee on the Future of Work and Workers focused on the role of the the technology industry in supporting government, other businesses, students and workers through this period of change....

The future of work: Technology, jobs and augmented intelligence

Work is in flux, with artificial intelligence and automation imposing rapid change. Here’s what this technological disruption means for the future of work....

Being a Trailblazer in the Fourth Industrial Revolution

With disruption at our door, the world needs more brave champions of innovation – it needs more Trailblazers. Here’s the tale of one, Rebecca Aichholzer....

Jul 04, 2018 By Salesforce

3 ways you can prepare for the new era of sales

New-age sales people are having to find new ways to reach customers while staying relevant in their industry. ... Read More

Analytics, Digital Marketing, Sales

May 04, 2017 By Salesforce

3 ways to use predictive analytics to boost your marketing

AI and predictive analytics aren’t just the future of marketing – they’re here now. These tips will help your marketing team make the most of them.... Read More

Marketing, Analytics

Jan 08, 2017 By Salesforce

Turning a sales rep into an adviser? There’s an app for that

Love measuring up? Tracking your steps, your budget, what you eat? Applying that philosophy in your work will help you create deep, valuable relationships. ... Read More

Analytics, Sales

Dec 10, 2016 By Salesforce

Want more customer data? Improve your personalisation

Top marketers make extensive use of customer data, but underperformers don’t. With consumers happy to share in exchange for personalised offers, what stops us?... Read More

Marketing, Analytics, Internet of customers

Oct 05, 2016 By Brendan Kyle

6 classic demand generation strategies that still work a treat

Stop getting sidetracked by shiny new technologies that promise the world, and start channelling your energy into those tried and tested tactics you know work so well.... Read More

Marketing, Social Media, Analytics, Small Business

Sep 15, 2016 By Vincent Cotte

How to win more customers with business intelligence software

Tired of manually creating and reworking spreadsheets? Our Senior Manager of Product Marketing, Vincent Cotte, explains how business intelligence software can save you time and win more customers.... Read More

Sales, Analytics

Aug 11, 2016 By Sassoon Grigorian

Data analytics to inform Government according to Ian Oppermann

Salesforce Australia hosted its second Government Speaker Series event recently, welcoming CEO of the NSW Data Analytics Centre, Ian Oppermann. This event discussed how data analytics could facilitate better data sharing between government agencies and inform decision making. ... Read More

Innovation, Analytics

Apr 22, 2016 By Vincent Cotte

Is Line of Business Taking Control of the BI Agenda? Debrief from the Gartner BI Summit in Sydney

The recent Gartner Business Intelligence (BI) Summit in Sydney provided a great platform for discussion around the latest trends in Australia and New Zealand. For me, the most important trend was how lines of business are taking control of the BI discussion, and are demanding change. ... Read More

Analytics, Digital Business

Dec 21, 2015 By Vincent Cotte

The Star Wars* Force by Numbers

Curious to see the light vs dark forces in all the Star Wars movies and how much force each character has? We crunched some numbers in Wave Analytics App and saw some interesting results before the release of the Star Wars: The Force Awakens release in cinemas in Australia ... Read More

Analytics

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The Fourth Industrial Revolution is here - are you ready?

Featured

3 ways you can prepare for the new era of sales

3 ways to use predictive analytics to boost your marketing

Turning a sales rep into an adviser? There’s an app for that

Want more customer data? Improve your personalisation

6 classic demand generation strategies that still work a treat

How to win more customers with business intelligence software

Data analytics to inform Government according to Ian Oppermann

Is Line of Business Taking Control of the BI Agenda? Debrief from the Gartner BI Summit in Sydney

The Star Wars* Force by Numbers

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