Successfully innovating with emerging technologies requires bringing people along on the journey – as both consumers and workers. MuleSoft CTO Uri Sarid and Salesforce EVP APAC, Enterprise and Commercial Dan Bognar discuss the human challenge of data integration and tech implementation....
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Artificial intelligence automates sales admin to make time for all-important human connections. Here’s five other ways AI boosts sales performance: makes your leads count, tracks opportunity health, identifies the emails that matter, finds strategic contacts, and forecasts accurately....
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AI and data-driven marketing have shifted from optional, rarely used features to customer expectations. In the fourth annual State of Marketing Report, 52% of B2C customers said they would switch brands if they didn’t feel they were receiving a personalised experience. ...
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As AI matures and its use becomes widespread, the technology learns what we teach and uses it to do as we instruct, so ethics is a vital consideration in both creation and consumption....
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AI and predictive analytics aren’t just the future of marketing – they’re here now. These tips will help your marketing team make the most of them....
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Love measuring up? Tracking your steps, your budget, what you eat? Applying that philosophy in your work will help you create deep, valuable relationships.
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Top marketers make extensive use of customer data, but underperformers don’t. With consumers happy to share in exchange for personalised offers, what stops us?...
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