AI and data-driven marketing have shifted from optional, rarely used features to customer expectations. In the fourth annual State of Marketing Report, 52% of B2C customers said they would switch brands if they didn’t feel they were receiving a personalised experience. ...
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As AI matures and its use becomes widespread, the technology learns what we teach and uses it to do as we instruct, so ethics is a vital consideration in both creation and consumption....
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AI and predictive analytics aren’t just the future of marketing – they’re here now. These tips will help your marketing team make the most of them....
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Love measuring up? Tracking your steps, your budget, what you eat? Applying that philosophy in your work will help you create deep, valuable relationships.
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Top marketers make extensive use of customer data, but underperformers don’t. With consumers happy to share in exchange for personalised offers, what stops us?...
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Stop getting sidetracked by shiny new technologies that promise the world, and start channelling your energy into those tried and tested tactics you know work so well....
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Tired of manually creating and reworking spreadsheets? Our Senior Manager of Product Marketing, Vincent Cotte, explains how business intelligence software can save you time and win more customers....
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Salesforce Australia hosted its second Government Speaker Series event recently, welcoming CEO of the NSW Data Analytics Centre, Ian Oppermann. This event discussed how data analytics could facilitate better data sharing between government agencies and inform decision making.
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