AI and predictive analytics aren’t just the future of marketing – they’re here now. These tips will help your marketing team make the most of them....
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Love measuring up? Tracking your steps, your budget, what you eat? Applying that philosophy in your work will help you create deep, valuable relationships.
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Top marketers make extensive use of customer data, but underperformers don’t. With consumers happy to share in exchange for personalised offers, what stops us?...
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Stop getting sidetracked by shiny new technologies that promise the world, and start channelling your energy into those tried and tested tactics you know work so well....
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Tired of manually creating and reworking spreadsheets? Our Senior Manager of Product Marketing, Vincent Cotte, explains how business intelligence software can save you time and win more customers....
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Salesforce Australia hosted its second Government Speaker Series event recently, welcoming CEO of the NSW Data Analytics Centre, Ian Oppermann. This event discussed how data analytics could facilitate better data sharing between government agencies and inform decision making.
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The recent Gartner Business Intelligence (BI) Summit in Sydney provided a great platform for discussion around the latest trends in Australia and New Zealand. For me, the most important trend was how lines of business are taking control of the BI discussion, and are demanding change. ...
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Curious to see the light vs dark forces in all the Star Wars movies and how much force each character has? We crunched some numbers in Wave Analytics App and saw some interesting results before the release of the Star Wars: The Force Awakens release in cinemas in Australia ...
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