MuleSoft and Salesforce Q&A: The Role of People in Technology and Data Integration
The use of emerging technologies to drive innovation hinges on the ability to unlock data from back- and front-end systems. So in 2018, Salesforce acquired MuleSoft, the provider of one of the world’s…
5 Ways To Boost Sales Performance With AI
Artificial intelligence makes light work of the challenges faced by sales teams by automating the time-consuming admin load to make time for all-important human connections.
How Top Marketers Are Managing Data With a DMP
siness environment where marketers must provide greater value to the organisation, while avoiding drowning under a data deluge, it makes sense that more marketers are unlocking the power of data management platforms (DMPs).
AI: Are we creating a superhero or supervillain?
As AI matures and its use becomes widespread, the technology learns what we teach and uses it to do as we instruct, so ethics is a vital consideration in both creation and consumption.