Why Customer Journey Mapping Is More Than a Marketing Buzzword
Customer journey mapping. Marketing jargon or a valuable concept that leads to results? Here’s a quick explanation on what it is and how you can entwine it with your marketing funnel.
Meeting the Challenge of Improving Customer Experience in Manufacturing
Many manufacturing companies are still playing catch up when it comes to understanding what’s involved in creating great customer experience. Here, industry leaders share their experience of delivering B2C style experiences in a B2B dominated sector.
5 Ways Marketers Can Create a Great Post-Purchase Experience
More than ever, the role of marketers must extend beyond the transaction and include post-purchase strategies that nurture a meaningful, continued relationship with the customer. Here, Mark Cameron, CEO at W3. Digital, shares his top strategies for extending and enriching the customer experience.
How a Game Show Battle on Marketing Tips Made Everyone a Winner
Salesforce Live: Australia and New Zealand is good at taking us by surprise and this session’s game show format certainly did that. No matter who you were cheering for — Trailblazing customer or home team — everyone came out grinning. Marketing strategies have never been more fun – or more sparkly.
How a Sizzling Omni-Channel Transformation Become One of Australia’s Coolest Retailers
Angus McDonald, CEO of Barbeques Galore, shares the transformation that has super-charged the creation of the ultimate barbecue experience for the customer. From daydreaming about the features of their dream barbecue to producing…
Build Marketing Skills With New 50 Pro Marketing Tips For 2021 Ebook
If the past year has taught us anything, it’s that change is the only constant. In the midst of this upheaval, we tapped some of the best marketers across Australia and New Zealand to share their top tips for how the profession can keep the customer at the centre of everything. These insights, some of which are sampled below, are all in our new ebook 50 Pro Marketing Tips for 2021.
The Statistics That Got People Talking At Salesforce Live: A&NZ
Salesforce Live: Australia and New Zealand’s premiere episode covered a lot of topics: from innovation acceleration to equality and intersectionality.
Overcoming The Top Five Challenges Facing ANZ Marketers
Salesforce’s Head of Marketing, Renata Bertram, shares her insights on the obstacles faced by marketers and reveals the solutions that will help marketers succeed.
Relive The Highlights From 3 Salesforce Live: A&NZ Episodes
Salesforce Live: A&NZ is well underway, and we’ve had a blast hearing from top Trailblazers, industry experts and innovative companies about what success looks like now and into the future. Let’s take a look back at just a few of the insights you’ll find in the financial services, retail and consumer goods, and sales episodes.
Technology Trends To Watch Now
It was tempting to say ‘innovation wow’ and throw a match over our collective shoulders as we headed into 2021.