Price, Place and Promotion aren't everything, learn how People, Personalisation and Privacy are changing modern marketing and get ahead of these opportunities.
Consistent sales projections start with open access to data — for everyone from rep to exec. Here’s how to do it.
It’s the question on many marketers' minds: how can I unify my customer data?
Customer experience is becoming the ultimate brand battleground, and if organisations want any hope of competing on this front, leveraging data insights is crucial.
Reopen. Rebuild. Recover. We can all agree on the destination but how do we get there? One critical element will be digital government. Here, Gisele Kapterian discusses why.
The acceleration in digital transformation across industries in 2020 has been nothing short of astounding, with projects that were expected to roll out over a few years happening much more quickly. Such speedy…
The financial services industry has traditionally been dominated by big players with long legacies and established reputations. So when mortgage lending startup Athena wanted to make a name for itself, the business used data to take a wrecking ball to the way things have always been done.
