Data

It's time to give everyone in your organisation the know-how to use data to make better decisions. Your business depends on it.

Using the data that your customer service reps already have, your team can provide empathetic care for complex issues, and rely on automation to handle simple requests.

Marketers know it’s important to reach customers in “real time.” It’s time to define what that really means.

Consistent sales projections start with open access to data — for everyone from rep to exec. Here’s how to do it.

It’s the question on many marketers' minds: how can I unify my customer data?

All you need to know about the rise of the Customer Data Platform and its benefits for marketers.

Customer experience is becoming the ultimate brand battleground, and if organisations want any hope of competing on this front, leveraging data insights is crucial. 

Reopen. Rebuild. Recover. We can all agree on the destination but how do we get there? One critical element will be digital government. Here, Gisele Kapterian discusses why.