Research Reveals Digital Transformation Insights in Financial Services
A new report produced by Bain & Company and Salesforce, ‘The Customer Imperative in Financial Services: Permission to Personalise’, reveals expert insights and industry trends.
Build Marketing Skills With New 50 Pro Marketing Tips For 2021 Ebook
If the past year has taught us anything, it’s that change is the only constant. In the midst of this upheaval, we tapped some of the best marketers across Australia and New Zealand to share their top tips for how the profession can keep the customer at the centre of everything. These insights, some of which are sampled below, are all in our new ebook 50 Pro Marketing Tips for 2021.
How Norths Collective Uses Cutting-Edge Personalised Marketing
Robert Lopez, Brand and Digital Innovation Manager at Norths Collective, reveals how consolidating your data so that you can identify customers and talk to them in a personalised way grows their brand love.
How OFX Uses Personalised Marketing to Build Trust in Volatile Times
Communicating with clients so that you are addressing their needs enhances brand trust and ultimately leads to more business. Bridie Smith, Global Head of Customer Relationship Marketing at OFX, explains how her company has kept marketing personal during COVID volatility.
How Data and Personalisation Helped Athena Build Its Brand and Reputation
The financial services industry has traditionally been dominated by big players with long legacies and established reputations. So when mortgage lending startup Athena wanted to make a name for itself, the business used data to take a wrecking ball to the way things have always been done.
Koda Capital’s dos and don’ts for personalisation
Whether you’ve been dreaming of developing a digital marketing strategy or you’re a small business dabbling in social media and email marketing, it can be challenging to create an effective digital marketing strategy.…
The Shift to D2C: How Consumer Goods Can Connect With Consumers
Consumer goods brands have traditionally been at arm’s length from consumers, despite being built around consumer needs, making keeping up with the shifting priorities and expectations of those consumers an ongoing challenge.
Infographic: How Governments Can Build Trust
Salesforce and Boston Consulting Group have collaborated to understand more about customer expectations of government in a new research report, "The Trust Imperative: Why Customer Experience in Government Matters".
State of Service: Service Trends Across APAC
With insights from more than 700 service leaders and agents across Singapore, India, and Australia and New Zealand, our latest State of Service Report identifies the key challenges associated with building a future-ready, consistent customer experience.
State Of Service: Key Highlights For APAC
With insights from more than 3500 service leaders and agents across the globe, our latest State of Service Report identifies the key challenges associated with building a future-ready, consistent customer experience.