Angus McDonald, CEO of Barbeques Galore, shares the transformation that has super-charged the creation of the ultimate barbecue experience for the customer. From daydreaming about the features of their dream barbecue to producing…

Salesforce Live: A&NZ is well underway, and we’ve had a blast hearing from top Trailblazers, industry experts and innovative companies about what success looks like now and into the future. Let’s take a look back at just a few of the insights you’ll find in the financial services, retail and consumer goods, and sales episodes.

Everyday our customers process over 2.9 million commerce orders, 2.8 billion marketing messages and 4.5 billion service/case interactions. As the Salesforce offering has developed over the years it has become the platform of customer engagement, helping retailers and and consumer goods companies place the customer at the centre of their vision. This seems obvious now, but over time we have transitioned from a B2B offering to one that has an obsessive focus on knowing and engaging each and every individual customer by connecting every part of your business on a single, intelligent platform.

Salesforce’s Director, Retail Industry Strategy, James Johnson looks at how the most successful retailers capitalised on changing trends ahead of the Retail and Consumer Goods Trailblazers Episode at Salesforce Live: Australia & New Zealand on 1 April. 

Many retailers have already adapted to the transformed shopping experience. Here are some tips on how to sleigh the silly season.

Each year, when the holiday shopping season approaches, we share our recommendations for crafting a successful marketing strategy and preparing digital channels to reach shoppers everywhere. But 2020 is no ordinary year. The holiday season falls in the midst of a once-in-a-hundred years pandemic and an uncertain economy.  

Last week’s Salesforce Live for Retail and Consumer Goods event was packed with great advice to help consumer goods companies and retailers accelerate out of crisis and to growth. Here we’re sharing the highlights.

Forget everything you thought you knew about your customer. They’ve changed, the world’s changed – and your business needs to change. Salesforce Live for Retail and Consumer Goods keynote speaker Brian Solis shares his insights into the future of retail and the opportunity to build human-centred organisations.

Iconic footwear brand and pioneer of enterprise 1-for-1 programs TOMS listened to its audience, finding an opportunity to increase impact and brand relevance.

Physical store closures and a population staying at home threw incredible momentum behind retail’s digital evolution.