In terms of what marketers want right now, we’ve heard several themes emerge over and over again in the past year, and they’re all related to customer data management.
Customer service is any interaction, online or off, that a customer or prospect has with your company. It includes the entire experience, from initial contact to final sale and beyond.
Forrester research finds healthcare providers need to focus on patients to improve outcomes. But 61% have ineffective systems to manage the patient lifecycle.
It was surfing that brought me to Australia, Salesforce has made it my home.
Customer service hasn’t just changed — it has undergone a dramatic transformation. New research into the latest trends identify exactly what organisations need to know about what that transformation looks like and how to be ready for it.
For the fifth annual State of Marketing report, Salesforce Research surveyed more than 4100 marketing leaders worldwide.
The Fourth Industrial Revolution is seeing artificial intelligence (AI) and other emerging technologies fueling innovation, digital transformation, and disruption across every single industry.
As incredible new technologies enter the market, they bring new opportunities for both businesses and individuals. The challenge is balancing these with ethics.
In this three-part series, we cover three tactics essential to the modern salesperson: disrupting buyer inertia, harnessing the conversion power of advocacy, and leveraging the psychology of purchase decisions.
