With so many consumers shifting toward digital options, many small businesses are still rethinking everything from offerings to operations. But being able to focus on your core purpose — what you do best, what your customers want from you, the unique value you provide to customers — requires leveraging technology. Leaders from Canva, Xero and Lawpath break it down in gif form.
Use Earth Day as your conversation starter and learn the role businesses need to play in environmental care.
If the past year has taught us anything, it’s that change is the only constant. In the midst of this upheaval, we tapped some of the best marketers across Australia and New Zealand to share their top tips for how the profession can keep the customer at the centre of everything. These insights, some of which are sampled below, are all in our new ebook 50 Pro Marketing Tips for 2021.
Discover how to create effective PPC marketing campaigns that drive results. Learn key strategies, platform options, and tips to optimise your ad spend.
Salesforce Live: Australia and New Zealand’s premiere episode covered a lot of topics: from innovation acceleration to equality and intersectionality.
Salesforce’s Head of Marketing, Renata Bertram, shares her insights on the obstacles faced by marketers and reveals the solutions that will help marketers succeed.
Salesforce Live: A&NZ is well underway, and we’ve had a blast hearing from top Trailblazers, industry experts and innovative companies about what success looks like now and into the future. Let’s take a look back at just a few of the insights you’ll find in the financial services, retail and consumer goods, and sales episodes.
When it comes to customer service, the idea that technology is at odds with a human touch hasn’t been an easy one to shake. When some people hear “automation” or “artificial intelligence,” they might imagine impersonal interactions. But that misunderstands technology’s role. Here’s why.
It was tempting to say ‘innovation wow’ and throw a match over our collective shoulders as we headed into 2021.
Our premiere episode of our very first Salesforce Live: A&NZ series went live yesterday. Here is our episode wrap-up – there was so much goodness we couldn’t hold back!
