As you may have heard during yesterday’s Dreamforce opening keynote, the next generation of our Customer Success Platform is empowering Trailblazers to make every customer interaction smarter and more personalized.
For the more than 125 million small businesses around the world, developing deeper, more personalized connections with their customers is essential to growth. But, for most small businesses, with limited time and resources, that path is difficult to traverse. Among small business leaders, 66%1 are personally responsible for three or more areas of their business and only 26% have one or more in-house IT staff, making it difficult to implement new technologies. While most small business owners understand technology can make their lives easier, they often default to managing their data manually in spreadsheets and email. This takes away from time that could otherwise be spent finding, winning and keeping more customers.
That’s why we’re excited to announce Salesforce Essentials, empowering every small business to get started on the world’s #1 CRM platform and blaze new trails to faster growth.
Salesforce Essentials will make it possible for every small business to tap into the power of Salesforce with apps for sales and service that are easy to use, setup and maintain. Every four months, Salesforce adds new functionality to its platform, so small businesses don’t have to spend additional time and resources keeping up with the latest breakthroughs in technology. They can focus on what matters most—customers.
Available today, Sales Cloud Lightning Essentials enables small sales teams to start instantly, work smarter, sell faster and effortlessly scale as they grow.
With Sales Cloud Lightning Essentials, small businesses can:
Start and learn easily with Trailhead: 93% of small businesses say easy setup is important when evaluating new technology for their companies. Trailhead, Salesforce’s interactive, online learning environment, is free and seamlessly integrated into Sales Cloud Lightning Essentials. Trailhead will guide customers through a fun and easy setup, ensuring they get up and running in minutes with the knowledge and resources they need to be successful. Small businesses can also use Trailhead to learn about broader business topics, such as how to foster innovation.
Sell smarter with Einstein artificial intelligence built in: Small business teams spend 23% of their average workday manually inputting data. Sales Cloud Lightning Essentials is infused with Einstein, empowering small businesses to automate basic sales activities and work smarter. Einstein Activity Capture automatically keeps customer records up-to-date without any tedious data entry by connecting a user's email and calendar. As a result, they can save time, close business faster and identify new opportunities.
Sell faster with Lightning and the Salesforce App: 95% of small businesses say ease of use is important when evaluating new technology for their companies. Built on the Salesforce Lightning framework, Sales Cloud Lightning Essentials has a consumer-like experience optimized for any device. Relevant information is surfaced on each screen to streamline processes and make workflows more intuitive. With the Salesforce App, small businesses can manage leads, contacts, accounts and opportunities right from their phone. As a result, small business users can sell faster and be more productive from any device.
And as part of the strategic partnership we announced with Google this week, Salesforce Essentials customers will get three months of G Suite by Google Cloud at no cost. With Salesforce Essentials and G Suite, small businesses can connect their email, calendar, and more to save time, organize their workload and build richer communications. To learn more, visit: salesforce.com/essentials
At Salesforce, we rely on feedback from our community of Trailblazers to help us deliver the right products and services. Here’s what they have to say:
“We have a small team and need technology that is intuitive and ready to go out-of-the-box,” said Averie Connell, Strategic Partnerships Manager at ILSC GlobalFoundations. “The look and feel of Essentials is friendly and approachable, the setup is easy to navigate and it includes robust reporting. This is Salesforce's best product yet.”
“Small businesses, especially those new to CRM, need simplicity and guidance,” said Brent Leary, SMB analyst, CRM Essentials. “Salesforce Essentials has an approachable interface, and Trailhead offers the guidance small businesses need to develop quicker leads and see results faster.”
Want to learn more? Join us at Dreamforce today for the Small Business Essentials Dreamforce Keynote: Gear Up for Growth. The keynote will kick off at 11:30 a.m. PT in Moscone West, Keynote Room, Level 3, and will be livestreamed via Salesforce Live.
Sales Cloud Lightning Essentials is generally available today and priced at $25 per user per month.
Data from this post comes from Salesforce’s second annual “Small & Medium Business Trends Report,” commissioned Harris Poll.
Salesforce can help you find customers, win their businesses, and keep them happy so you can grow your business faster than ever. Learn more about our small business CRM solutions or follow us on Twitter @SalesforceSMB and join the conversation with #SalesforceGROW.
1Salesforce Research, “2017 Small and Medium Business Trends Report,” October 2017.