Higher conversions. Lower operational costs. More efficiency. These goals have always been paramount for commerce teams. But now that we’ve entered a new era of AI-fueled shopping, businesses need to fundamentally rethink how they achieve these goals. New agentic commerce tools will be necessary to enable product discovery on emerging channels, personalize at scale, and meet increasing customer expectations.
With a steady release of new and innovative features, Agentforce Commerce enables you to stay ahead of the curve and the competition. Explore our latest product announcements about new and upcoming features built to help you meet the moment, increase revenue, and foster meaningful relationships with your customers.
Agentic Commerce
A growing number of consumers report using AI agents for product discovery, purchasing, and customer service. To keep up with the ever-changing customer journey, businesses need a platform that enables flagship brand experiences on owned channels and on emerging third-party channels where product discovery and exploration increasingly take place, like ChatGPT.
Salesforce, OpenAI, and Stripe partner for discovery and instant checkout in ChatGPT: Salesforce launched a new partnership with OpenAI and Stripe that will enable businesses to make products discoverable and capture new revenue in ChatGPT. This partnership is key to making your products shoppable in ChatGPT. By anticipating customer needs and streamlining the purchasing process, businesses can expect to see a significant boost in sales and conversion rates.
A rich, visual experience with Shopper Agent: The latest version of Shopper Agent includes a richer, more visual experience. This allows shoppers to browse product carousels with images and descriptions, right inside a chat session. Additionally, Shopper Agent can now filter by categories and facets like color or style. This enhanced capability narrows down your product listings to provide recommendations based on multiple, meaningful attributes. This improves conversion by offering hyper-specific, highly relevant product matches for each customer, at scale.
Product and site FAQ powered by Agentforce: Now, AI agents trained on trusted business data can instantly answer complex questions about your store policies or granular item details, just like an expert sales associate. For example, How does a pair of jeans actually fit on someone with my exact measurements? Does this refrigerator use a linear or inverter compressor, and how does that affect noise level and efficiency? In the past, shoppers had to toggle between tabs, search forums, and call service reps to get hyper-specific answers that would inform their purchase decisions. Now, they can simply chat with an AI agent trained on detailed product information, and get answers immediately.
B2C Commerce
More efficient merchandising with Agentic Boost and Bury: Merchandisers now have more control to strategically promote specific products with Agentic Boost and Bury. Assisted by AI agents, merchandisers can instantly boost high-margin, trending, or overstocked items, or “bury” low-margin, slow-moving, or out-of-stock items depending on business needs. This makes it much faster and easier to increase sales of specific items, clear out inventory, or promote new collections.
Bring your own payment provider with Adyen: To help you achieve faster time to value, Agentforce Commerce customers can now bring their own payment provider with our flexible framework, saving you from complex integrations. This pre-built integration allows you to keep your existing Adyen account without drawing a new contract or re-negotiating rates. The integration connects your Adyen account directly to your Agentforce Commerce store, so you can manage payments while leveraging Adyen’s features like checkout components, fraud protection, and various payment methods.
Improve data connectivity with the new Intelligence Connector: The new B2C Commerce Intelligence Connector gives you a robust mechanism for ingesting and managing comprehensive commerce data. You can now extract shopper journey data (such as orders, products, promotions, and onsite search). Ultimately, this new feature helps you connect the dots between your Agentforce Commerce site and data from other areas of your business (like marketing, service, and sales) to enable better personalization, analysis, and reporting. This makes it seamless to bring your shopper engagement data into Data Cloud to unlock insights faster.
Streamline checkout with address autocomplete: Sometimes, the difference between conversion and cart abandonment is just a few keystrokes. With address autocomplete, you can reduce keystrokes and errors at the most abandonment-prone step of checkout. During checkout, a shopper now needs to enter only three characters of their shipping or billing address to instantly receive Google-powered recommendations. When the shopper selects an address from the list of recommendations, Google completes the remaining address fields.
Point of Sale
New compatibility with Google Android and Zebra Technologies: This new partnership between Salesforce, Google Android, and Zebra Teechnologies gives retailers more hardware flexibility. For retailers already using Zebra devices, this new partnership enables a quick, easy upgrade to Retail Cloud POS. No need for new hardware investments or lengthy deployments. Simply load the app onto the devices that are already in your associates’ hands. Also now on Android, the inventory management module includes real-time inventory adjustment and cycle counts — all inside the point-of-sale app.
New RFID-powered cycle counts: With this new point-of-sale feature, store operations will be dramatically more efficient. Inventory tasks that used to take your associates hours now take just minutes with handheld readers that don’t require a direct line of sight. That means more time helping customers and less time in the stockroom. You can now share one B2C product catalog across both your digital and physical stores. This gets new products to market faster and prevents discrepancies.
These store-level innovations add up to more choice, more speed, and a truly unified commerce experience.
Order Management
Order management involves a lot of moving parts (and packages). Here’s how new innovations and enhancements help you keep it all in check and within budget.
Agentic order routing: Powered by Agentforce, OMS now intelligently re-routes orders based on exceptions in the fulfillment lifecycle. For example, if inclement weather makes it impossible to fulfill an order from a specific distribution center, you can prompt Agentforce to reroute existing and incoming orders from that location. This new agentic feature marks a huge leap forward in intelligent order management.
Smarter delivery estimates: Smarter delivery estimates use real-time inventory details to provide personalized and accurate delivery dates, right on your product pages and at checkout. The result? Increased conversion and customer trust.
Superior order support for Service. By connecting order and return insights directly to the service console, your agents can process refunds and answer questions faster, creating loyalty-driving experiences when your customers need them most.
B2B Commerce
Business buyers expect the same level of convenience in online purchasing that they’re used to as consumers.
With the new Commerce Configurator, you can empower buyers to self-service and configure even the most complex deals. This is a massive leap forward for any business that sells intricate, configurable products. Your customers can now create and manage sophisticated quotes with multiple options and pricing rules, all within Salesforce, turning a once manual process into a competitive advantage.
With Subscriptions for B2B, Agentforce Commerce is also making it possible to drive predictable, recurring revenue. Now you can easily launch and manage subscription-based business models, creating new revenue streams and building deeper, more valuable relationships with your customers.
These aren’t just new features and partnerships; they’re engines for growth
This new era of commerce requires innovative tools and strategic vision to stay ahead of the curve and the competition. Agentforce Commerce helps you meet and exceed customer expectations, turn conversations into conversions, and increase loyalty with a unified, agentic platform and out-of-the-box tools. Continuous innovation enables you to quickly expand into new channels and engage with customers where they are most likely to shop. Learn how Agentforce Commerce helps the world’s leading brands get faster time to value, increase conversion and lower their total cost of ownership.
Discover more commerce innovations and our latest releases
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