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Smiling woman using a tablet with a digital overlay showing order management software features like item reship, cancel, or return, and a customer's order for a jacket and backpack.

Order Management

Unify your storefront, inventory, and fulfillment on a single platform to slash operational costs and eliminate the "integration tax" of legacy tools. By automating complex routing and offering effortless self-service, you deliver the high-speed, agentic experience that keeps customers coming back.

Lower fulfillment costs and drive revenue with Agentic Order Management.

Use intelligent, agentic skills to dynamically resolve order fulfillment exceptions. Empower operations managers with automated decision-making tools that optimize fulfillment paths and ensure every order meets customer delivery promise.

Digital assistant for order management where a user interacts via chat to modify fulfillment routing logic and view a newly created Temporary Stop Fulfillment rule.

Drive service center efficiency and cut costs with agentic Order Support skills embedded directly into your Agentforce experience. Offer self-service order status, cancellation, and returns on any channel.

Digital interface of an automated customer service workflow for e-commerce orders, featuring a chatbot answering "Where is my order?" and a visual diagram for decision-based logic.
Digital assistant for order management where a user interacts via chat to modify fulfillment routing logic and view a newly created Temporary Stop Fulfillment rule.
Digital interface of an automated customer service workflow for e-commerce orders, featuring a chatbot answering "Where is my order?" and a visual diagram for decision-based logic.

Seamlessly service omni-channel orders with Order Servicing.

Harness the full power of the Customer 360. Give agents contextual data like order history, customer records, payment terms, service tools — all on one screen.

Woman smiling while viewing a centralized order data screen with tabs for Profile, Orders, and Notes, showing a customer's delivered order for solar panels and other industrial equipment.

Transform your service center from a cost center into a revenue generator. Service agents can view your entire product catalog, search for specific items, and complete transactions for customers directly within the service console. By unifying commerce and service data in one view, you eliminate the need to switch screens, helping agents drive revenue and resolve needs in the flow of work.

Smiling agent using an Order Management interface to Add a Product to a customer order, searching by SKU and viewing recommended items like a rain shell and running top.
Woman smiling while viewing a centralized order data screen with tabs for Profile, Orders, and Notes, showing a customer's delivered order for solar panels and other industrial equipment.
Smiling agent using an Order Management interface to Add a Product to a customer order, searching by SKU and viewing recommended items like a rain shell and running top.

Simplify complex order routing with Distributed Order Management

Build fulfillment workflows fast and see ROI faster with drag-and-drop tools. Start with prebuilt supply chain workflows and extend as you grow.

Digital interface of a Flow Builder showing an automated Fulfillment Workflow that begins with an autolaunched flow and proceeds through steps for Decision, Create, and Update Records.

Increase conversions with personalized delivery promises based on inventory availability, sourcing locations, and carrier transit times. Cut costs by automatically identifying the closest fulfillment location to minimize splits and delivery time. Increase revenue and conversion rates by displaying estimates on the product page and at checkout.

Configuration screen for New delivery estimation settings within Order Orchestration, detailing basic information, order processing time, routing logic, and business hours setup.

Upgrade in-store shopping and fulfillment so associates can provide personalized experiences. Give insight into connected store data like product inventory and more.

Dashboard view of a store associate app for order fulfillment, displaying counters for 5 Orders Ready to Pack and 2 Orders Ready to Pickup, plus a list of recent order activity.
Digital interface of a Flow Builder showing an automated Fulfillment Workflow that begins with an autolaunched flow and proceeds through steps for Decision, Create, and Update Records.
Configuration screen for New delivery estimation settings within Order Orchestration, detailing basic information, order processing time, routing logic, and business hours setup.
Dashboard view of a store associate app for order fulfillment, displaying counters for 5 Orders Ready to Pack and 2 Orders Ready to Pickup, plus a list of recent order activity.

Fulfill faster with real-time, Omni-Channel Inventory.

Increase conversion and build buyer trust by displaying accurate inventory availability the moment a customer engages. Surface real-time stock levels directly on Product Detail Pages or embed availability insights into any channel—including web-based chat and agentic conversations with Salesforce Shopper Agent. By giving customers and agents a transparent view of what is available, you reduce friction and capture sales faster.

E-commerce product page for a Women's Venture Jacket showing location-level inventory details, confirming the item is In Stock and available for both shipping and Pick up in-store.

Unlock the full value of your stock by transforming retail stores into distribution centers. Power flexible, revenue-driving options like Buy Online, Pickup in Store (BOPIS) and same-day pickup to meet winning delivery expectations. Merchant teams gain granular control with rich, back-office insights—including Available to Fulfill, Available to Order, Future Stock, and Safety Stock—ensuring you optimize inventory across the entire enterprise.

Omni-Channel Inventory Lookup interface displaying inventory visibility metrics (Available to Fulfill, Available to Order, On Hand) across multiple locations like Chicago, New York City, and Indianapolis.
E-commerce product page for a Women's Venture Jacket showing location-level inventory details, confirming the item is In Stock and available for both shipping and Pick up in-store.
Omni-Channel Inventory Lookup interface displaying inventory visibility metrics (Available to Fulfill, Available to Order, On Hand) across multiple locations like Chicago, New York City, and Indianapolis.

Get the most out of your ecommerce order management system with thousands of partner apps and experts.

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Order Management FAQ

Order Management is the process of capturing, routing and supporting customer orders from any channel. Order management systems track orders placed, allocate and surface inventory, and route orders sustainably all in one customer centric solution.

A CRM focuses on managing and nurturing your customer relationships including making a sale or managing a service case. Salesforce OMS is built directly into your CRM so you can differentiate your customers delivery and order support experience like offering same day shipping, curbside pickup or self service returns.

Order management software brings together connected customer data, order data, and tools to help you efficiently service orders and drive loyal experiences. Plus, with order fulfillment software and automation, you'll deliver every product with speed, cost and sustainability.

To choose the right order management consider your business needs and where your customers expectations are. Evaluate your current order fulfillment and order support strategies and see if those allow you to scale in the way your customers expect. Look into how you are using connected data to your advantage, automation tools to help you differentiate every delivery and the ease of use of tools for your service center agents to be efficient.

Fulfill your customers orders faster, reduce shipping costs and drive service agent efficiency for delightful post purchase experiences.