For B2B organizations, the digital storefront has become the central hub for driving growth. However, many B2B buyers abandon standard digital storefronts when they cannot find the right items quickly. If your storefront…
author name
Aaron Schubert
author title VP of Product Management, B2B Commerce
My Expertise
Aaron Schubert is VP of Product Management at Salesforce, leading product for B2B Commerce. In this role, he focuses on building innovative products that help B2B companies become more efficient and easier to do business with — delivering flexible, transactional self-service experiences for buyers and sellers alike. Before Salesforce, Aaron was one of the earliest employees at CloudCraze, an enterprise B2B commerce product acquired by Salesforce in 2018. He also spent nearly a decade in professional services, helping some of the world's biggest B2B brands implement and enhance their self-service and commerce experiences.
