Amber Armstrong
CMO, Applications
My background
Amber Armstrong is an experienced technology CMO who currently leads marketing for Salesforce Applications. Her previous roles include CMO of Sales Cloud, along with leading marketing at LivePerson and several AI-infused businesses at IBM. She’s dedicated to both the art and science of marketing and has a passionate curiosity for the uncharted. Her personal mantra: Focused. Passionate. Kind. Armstrong lives in Austin, TX with her husband and two step-children.
Amber's latest articles
Blog
New customer service and field service research uncovers four key insights in the era of agentic AI.
Blog
Who Is a Salesblazer?
Salesblazers are reps, sales leaders, and sales ops professionals looking to achieve sales excellence and grow their careers.
Blog
Want the Most of AI? Start By Consolidating Your Tech Stack
A simplified toolset is the secret to strong, secure, centralized data that fuels effective AI.
Blog
50 Sales Statistics that Reveal How Great Teams Sell
The path to growth for sales teams depends on effective enablement and AI use — plus retention strategies focused on pay and advancement.
Newsroom
Closing the Deal: How Upskilling and Community Give Sales Reps the Competitive Edge
Sales professionals are adapting to a world with more competition and fewer resources. At the same time, customers have higher expectations than ever, with nearly three-quarters expecting companies to grasp their unique needs.…


