My background
Andy Peebler is vice president of B2B commerce at Salesforce. He guides the strategy for B2B commerce at Salesforce, including product and surrounding ecosystem, go-to-market alignment and thought leadership with customers and industry stakeholders. Prior to Salesforce, Andy was EVP of strategy and an investor at CloudCraze, the B2B commerce company acquired by Salesforce in 2018.
Andy's latest articles
Blog
In B2B business, the voice of your customer (VoC) can provide a crucial competitive advantage as the B2B space goes increasingly digital.
Blog
Top Priorities for CIOs Considering a Move to Ecommerce
As a CIO, you play a leading role in your company’s digital shift to ecommerce. But, before you head into your ecommerce implementation, here’s what you need to know.
Blog
B2B Businesses: How to Tell When It’s Time for a Digital Commerce Platform
The ability to provide streamlined experiences is becoming a critical competitive factor. Depending on your own readiness and the needs of your buyers, it might be time to invest in a digital commerce platform.
Blog
How B2B Ecommerce Helps Increase Your Adoption of CRM
Most effective B2B commerce programs feature a digital self-service model. And not coincidentally, digital self-service has the potential to align well with your organization’s CRM.
Blog
How to Ramp up Your Team on a New Ecommerce Platform
One of the benefits of an ecommerce solution is that a larger platform allows vendor consolidation within an IT stack so that you can focus on a few strategic partners.
