Benny Spiewak, Author - Salesforce

My background

As a marketer at Salesforce, I specialize in educating audiences about AI, CRM, and Digital Labor. My work focuses on content strategy, writing and editing for SEO, and speaking at conferences across the US. (Stop by and say hi when we’re in your city.)

Benny's latest articles

Illustration of a man holding an oversized pencil to a computer with gears symbolizing build or buy CRM.

Blog

Build vs. Buy CRM in 2026: The True Cost Comparison

Before you spend months building a custom CRM, here’s why the real value goes far beyond a database with a great interface.

CRM letter on slide switch, rendering on green background.

Blog

Best Free CRMs For Startups and SMBs

We researched the best free customer relationship management tools for smaller teams, and here’s the roundup.

A man takes notes on a laptop as a robot instructs him on AI skills on a larger screen.

Blog

How You Can Improve Your AI Skills in 6 Hours

Ready to build your AI skills? Here’s an easy-to-follow guide that lets you learn at your own pace.

CRM vs Spreadsheets: A side-by-side comparison of features for small businesses.

Blog

Spreadsheet vs. CRM: Which One Is Right For Your Business?

Learn when a CRM is the smarter choice over spreadsheets and how it can support growth.

Illustration showing a CRM manager in action.

Blog

What is a CRM Manager? The Complete Guide for Startups and SMBs

Find out what a CRM manager does and how they can help your small business or startup build stronger customer relationships.

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