Benny Spiewak, Author - Salesforce

My Background

As a marketer at Salesforce, I specialize in educating audiences about AI, CRM, and Digital Labor. My work focuses on content strategy, writing and editing for SEO, and speaking at conferences across the US. (Stop by and say hi when we’re in your city.)

Benny's latest articles

In three separate panels, a construction worker stands outside a construction site, a baker stands in a bakery, and a realtor stands outside a house. Each is holding a tablet to look at their CRM.

Blog

CRM for Non-Techies

No coding, no jargon, no headache — here's CRM for non-techies, explained.

Illustration of an agentic enterprise in a circle with icons for AI agents, business, and a male and female founder on a blue background.

Blog

Can You Become an Agentic Enterprise? Get a Sneak Peek in The Latest Guide

Salesforce’s latest Agentic Enterprise guide will surprise you with insights on our next chapter of AI in business.

Illustration of a man holding an oversized pencil to a computer with gears symbolizing build or buy CRM.

Blog

Build vs. Buy CRM in 2026: The True Cost Comparison

Before you spend months building a custom CRM, here’s why the real value goes far beyond a database with a great interface.

CRM letter on slide switch, rendering on green background.

Blog

Best Free CRMs For Startups and SMBs

We researched the best free customer relationship management tools for smaller teams, and here’s the roundup.

A man takes notes on a laptop as a robot instructs him on AI skills on a larger screen.

Blog

How You Can Improve Your AI Skills in 6 Hours

Ready to build your AI skills? Here’s an easy-to-follow guide that lets you learn at your own pace.

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