author name
Brett Grossfeld
author title Senior Product Marketing Lead, Growth Products
My Background
Brett is a Senior Product Marketing Lead for Growth Products at Salesforce, specializing in technical product marketing and high-impact feature launches for the Suites editions. With a background in content marketing, he has authored insights across tech, wellness, and the modern customer experience, blending deep product knowledge with a passion for storytelling.
What characteristics are a must-have for businesses to foster loyalty? Our survey revealed the ones consumers want most in a brand.
With each and every customer interaction, small businesses must prove themselves as trustworthy. That trust forms the foundation for customer loyalty.


