Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

African american women shaking hands with man celebrating success, with a crowd of customers around, signifying customer trust in an office setting.

Blog

Customer Trust in An AI World: If You Build It, They Will Come

Learn how your SMB can win long-term loyalty by being open about your smart tools.

Salesforce Connections event showing a woman getting hands-on experience with a Salesforce admin to build marketing campaigns and workflows with AI and automation.

Blog

Connections for Small Business: Hands-on Learning for Marketers

Learn how Salesforce Connections sessions will help build AI strategies and skills for every marketer.

Sachin Shenolikar

Young millennial worker packing Christmas gift boxes for clients, family small business.

Blog

10 Small Business Holidays That Make a Big Impact

Holidays dedicated to small businesses can boost revenue and build lasting customer loyalty throughout the year.

Customer Journey Map Visualized as a Glowing Pathway with icons on a black background.

Blog

Simple Ways to Optimize Customer Touchpoints for Sales Growth

Learn how to map every interaction to build stronger relationships and grow your small business faster.

BigCommerce app on an ipad emphasized with a magnifying glass.

Blog

7 BigCommerce Alternatives For Small Business

These BigCommerce alternatives can help your small business sell more, fast.

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