Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

An AI agent pointing at an oversized smartphone showcasing a chart with Sales Up on it, next to a white male in a suit on a green background.

Blog

Selling With AI Agents? Here’s What You Need to Know

Are you activating AI SDRs? See how these autonomous tools can help your growing sales teams close more deals.

A woman stands next to an oversized computer showcasing CRM and a man stands next to an AI circuit, showing a comparison between the two.

Blog

What Does CRM Do That AI Can’t?

Why can’t AI just do what CRM does? Good question. Here are some answers for you.

Threads icon and and decal on a mobile phone.

Blog

How to Use Threads For Small Business: Let’s Get Meta

Threads is a real-time, text-based conversational tool that feels like a chat with a good friend.

A business woman sitting at a desk filling out a survey on mobile in an office setting.

Blog

How To Conduct a Business Survey And Make it Impactful

Learn how to gather honest feedback from your customers without spending a fortune on research.

Illustration of a Commerce Crew Trailblazer Kyle Montgomery and Astro on a green background.

Blog

Meet a Commerce Crew Trailblazer for Startups: Building Agentic Ecommerce

Find out how this Trailblazer shares the biggest opportunity startups can't afford to ignore.

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