Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration of helpdesk software and a small business user with an AI chatbot saying 24 hours.

Blog

The 8 Best Help Desk Software Options for Small Teams

Find affordable helpdesk tools with AI — yes, it's possible.

Attendees at Dreamforce watching a presentation on stage.

Blog

Must-Attend Events For Small Business Owners

We've compiled a list of small business-focused events for the next year to help you stay ahead of the curve.

Illustration of four pathway arrows going toward the same point to the right in multicolor.

Blog

The 4 P’s of the Marketing Mix Framework

Learn product, price, place and promotion of the marketing mix. Let's go.

Illustration of a small business owner, holding a giant pencil and a bullet target with a bullseye on a paper with Mission Statement on it. Yellow background.

Blog

How to Write a Mission Statement

Learn how to craft a mission statement that captures your business, with this quick guide.

Top left corner of the Semrush website against a purple background.

Blog

Semrush and Salesforce: SEO Partners Helping Growing Businesses

Connect your SEO tools to your CRM to experience the full power of customer data.

Enter a valid e-mail address

Select your Country

Select a state/province

Select a state/province

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.

New to Salesforce?

About Salesforce

Popular Links