Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Excited call centre agents, fist bump and celebrating deal, promotion and sale from above in office.

Blog

Upsell Without Losing The Sale: A Quick Guide For Startups

Learn how startups are turning first-time buyers into long-term partners.

Blog

9 Mailchimp Alternatives: The Big List For Small Business

Check out the top ten Mailchimp alternatives for your small and growing business.

Illustration of several speech bubbles in color on a blue background simulating team communication.

Blog

The Small Business Guide to Internal Communication

Learn how to build a communication strategy that keeps your team informed, engaged, and creates a culture where employees feel heard.

Illustration of freemium, basic and professional plans in icons on a purple background.

Blog

Freemium Business Model Explained: Level Up Your Launch

So, what's the freemium model all about? It may be just what your business needs.

Illustration showcasing Agentforce working for small businesses through AI agents.

Blog

6 Ways Agentforce is Helping Small Businesses and Startups

In this AI ecosystem, conversations become actions, AI agents run workflows, and teams scale.

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