Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Datablazers in circles on a blue background with Astro wearing a datablazer hoodie.

Blog

Blazing the Trail For Small Business: Spotlight on a Datablazer

Learn what it means to be a Datablazer through the lens of a successful small business owner.

illustration showing email marketing campaigns for small business owners

Blog

6 Email Marketing Campaigns Every Growing Business Needs

Stop running email experiments that waste your time — here are five nurture journeys your lean team can build now.

Illustration of Small business owners taking free online courses for skill enhancement.

Blog

Best Free Online Courses For Small Business Owners

These free online courses can transform your small business into an empire — so you can make 2025 the best year yet.

Slack and Salesforce app icons are seen on an iPhone screen.

Blog

7 Ways Slack and CRM Speed Up Sales for Small Businesses

Connect your sales team with Slack to close deals smarter and faster.

Illustration of a small team using customer feedback with icons, stars, and apps across a blue background and the font ‘feedback’.

Blog

The Art of Customer Feedback Analysis: Turn Insights into Action

Gather customer data into clear, actionable business strategies.

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