Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Kris Billmaier speaking at Dreamforce on Agentforce Sales, 2025.

Blog

Talking the Future of Small Business Sales With EVP & GM Kris Billmaier

Kris shares how AI is reshaping the sales landscape, offering small businesses the power to scale and build deeper customer relationships.

Logos of ten alternatives to Microsoft Teams arranged in the window of a small business.

Blog

Microsoft Teams Alternatives For Startups: 10 Tools to Consider

We've curated a list of collaboration tools similar to Microsoft Teams, with choices designed to fit how any startup gets work done.

Illustration of customer tracking for startups using AI

Blog

Best Customer Tracking Software For Your Growing Business

Learn how customer tracking can boost your startup’s growth with AI-powered tools and actionable insights.

Compass and map laid out to show journey mapping for small businesses.

Blog

Journey Mapping For Startups and SMBs: Map Out More Sales

Ever wondered how your customers move from first hello to final purchase? Journey mapping will help you see this path clearly.

A recording studio showing microphone, multiple screens to record for the creator economy, with sparkling lights and bold colors.

Blog

The Creator Economy Explained: How to Maximize Your Marketing

Are you tapping into the creator economy? Here’s how you can partner with digital creators to drive modern marketing success.

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