Caylin White, Author

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration showcasing Agentforce working for small businesses through AI agents.

Blog

6 Ways Agentforce is Helping Small Businesses and Startups

In this AI ecosystem, conversations become actions, AI agents run workflows, and teams scale.

Caylin White

An illustration of an organization chart through a tree with multiple people and colors representing teams.

Blog

How to Build an Organizational Chart For Your Business

If your team feels a little scattered, an organizational chart can fix that. Here’s a practical way to build one.

Caylin White

A giant robot hand places a cog in between two smaller ones held by a woman on one side and a man on the other, symbolizing how AI can complete a business’ strategy.

Blog

AI Strategy and Implementation Tips For Your Startup or SMB

A practical guide to implementing an AI strategy without big budgets, big teams, or big hype.

Caylin White

Brett Grossfeld

Blog

Heart-Centered Leadership: The Well-Balanced Business Strategy

Heart-Centered Leadership (HCL) may sound like a vulnerable way to go about business, but it is in fact the ultimate strategy to lead a team to success. In fact, in her book Dare…