Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration of a small team around a desk with a computer screen and icons showing productivity levels raised with collaboration tools on a pink and yellow background.

Blog

Small Team Collaboration Tools: Simple Ways to Work Better Together

Here’s your go-to list of small team collaboration tools to connect people, projects, data, and customers.

Illustration of commerce platforms for small business

Blog

What Are the Best Shopify Alternatives for Small Businesses?

Want more smart shoppers? Try these ecommerce alternatives to Shopify.

Illustration showing a mobile phone with application icons on a dark blue background.

Blog

Why Your Small Business Needs a Mobile App (And How To Get Started)

Thinking of creating a mobile app for your small business? Here’s everything you need to know.

Illustration of a free CRM on a computer dashboard with three small team members.

Blog

Top 5 Free CRMs For Startups That Make Business Easier

These top free customer relationship management tools will help you make big decisions for your small business.

A flower shop small business owner leaning in the doorway looking at phone, suggesting supporting a small business.

Blog

How To Support a Small Business: 8 Simple Ways

The best support for any business is rooted in connection. Check out these SMB support tips.

Enter a valid e-mail address

Select your Country

Select a state/province

Select a state/province

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.

New to Salesforce?

About Salesforce

Popular Links