Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration of a small business team using an oversized time management tool.

Blog

Time Management Tools for Startups (Complete Guide)

What tools help small businesses stay on top of their day? Find out how the right tech keeps you organized and customer-focused.

Small business owner working on CRM templates in three folders

Blog

10 Free Templates for Small Business Owners

Got a template for that? Save time and stay organized with these template ideas that will simplify how you run your small business.

An event photo from Salesforce Startup Summit including attendees collaborating over GTM strategies.

Blog

How Startups Are Using AI to Boost Their GTM Strategies

Today’s fastest-growing startups are using AI to revolutionize their go-to-market (GTM) strategies — here’s how.

An illustration showing a small business deciding on HubSpot CRM alternatives through icons and a storefront.

Blog

11 HubSpot Alternatives For Small Businesses and Startups

Find out which CRM is tailored to your small business needs and goals.

A man with a ponytail meditates in a yoga class, surrounded by other yoga class participants in a bright studio with large windows and plants.

Blog

The Small Business Guide to Employee Wellbeing

Here’s what to consider when starting a wellness program for your small business.

Enter a valid e-mail address

Select your Country

Select a state/province

Select a state/province

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.

New to Salesforce?

About Salesforce

Popular Links