Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Slack Icon on a wood floor

Blog

SMBs: How to Use Slack For Task Management

Keep your startup or small business on track with Slack.

A flat illustration with a mobile phone surrounded by notifications and two people standing around it discussing self-service for small business.

Blog

Self-Service For Small Business: Give Your Customers The Keys

Help customers help themselves. This is how to enlist self-service for your small business.

Illustration of a hyper-personalized experience for customers in a floating digital icon and phone around two people.

Blog

Startups: Create a Hyperpersonalized Customer Experience

Wondering how to take your brand to the next level? Enter hyperpersonalization: the ultimate customer experience.

Illustration of a sales team on their own trajectory arrows showing a sales coach result.

Blog

Is a Small Business Sales Coach Worth It?

Are you considering a coach for your SMB? Check out these pros and cons.

Skyline with sunrise mountain

Blog

40 Inspiring Quotes About Business Growth — and Tips for Success

Here are some favorite quotes about business growth to inspire you — plus expert advice to spark new ideas.

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