Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration showing a business owner creating a budget with worksheets and a calculator.

Blog

Let’s Talk Dollars: How to Create a Budget For Your Small Business

Small business budget tips to save dollars and still scale.

Illustration showcasing how to automate your small business with AI tools

Blog

Automate Your Startup or SMB With These AI Tips and Tools

Automate that! Here are some tips to get your workflows into automation.

Illustration of Small business owners creating a case study with client testimonials and results data on two boards with a growth arrow.

Blog

How to Write a Case Study That Builds Trust For Your Business

Case studies transform customer success stories into powerful marketing tools — here's how.

A woman at her counter smiling at a laptop, showcasing a side hustle job in her spare time.

Blog

20+ Profitable Side Hustle Ideas to Start in Your Free Time

With the right tools, you can earn side income doing what you love.

Illustration showcasing applications in a digital space for SMBs to choose from in neon colors.

Blog

15 Apps for Startups and Small Businesses to Scale Fast

These top apps help you save time and stay organized — see how SMBs are managing sales, marketing, service, and commerce all together.

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