Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration showcasing sales automation mashup for startups including computers, apps, and tools.

Blog

10 Sales Automation Tips For Startups (Tools & Techniques)

These proven sales automation tips can help your startup speed up sales and boost ROI — all with the right tools in hand.

Illustration showing TAM SAM SOM growth method through a small business floating above the globe with dollar sign balloons.

Blog

TAM, SAM, and SOM: Made Simple for Growing Businesses

Have you heard of TAM, SAM, and SOM? Tap into this business growth method to explore your market — and find where your best-fit customers really are.

Blog

How to Build a Brand (Tips, Tools, and Steps to Thrive)

Build a brand that stands strong in any market with smart AI tools and easy tips for startups and small businesses.

Illustration of ecommerce business ideas

Blog

The Best Ecommerce Business Ideas To Sell Out Your Online Shop

We found the best ideas to sell your business online — find out how to max out your commerce shop.

Illustration showing a startup on the left vs a small business on the right.

Blog

Startup vs. Small Business: What’s the Difference?

Learn the key differences between startups and small businesses and what the best choice is for you.

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