Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

An art style collage of books for small business owners

Blog

Top 10 Must-Read Books For Small Business Owners (2026)

From mastering marketing strategies to building a winning mindset, these books will equip you with the tools and knowledge to succeed and grow your small business.

Illustration showing a hand holding a tree and a city, visualizing sustainability for smb

Blog

How to Build a Sustainable Small Business in 5 Steps

Learn how to build a sustainable business by setting clear goals, conducting audits, and implementing eco-friendly practices — all with the right tools.

Kelly Chartrand

Illustration of teams on stairs silhouetted with rainbow colors.

Blog

6 Teams You Need For Your Small Business To Prioritize For Growth

Finance, marketing, operations, and more — learn which teams are critical to your business’s success and how to get them right from the start.

Illustration showing AI customer service bot for small and growing businesses.

Blog

Top AI Customer Service Solutions For Small Business Growth

Learn how to create memorable experiences and build trust with your customers — with a little help from AI.

Black woman makes notes on paper while sitting in front of a laptop: small business pandemic entrepreneur

Blog

Thriving Pandemic Businesses: 6 Lessons From the Startup Surge

Uncover the trends, tools, and mindset fueling the record growth of small businesses in a tough economic landscape.

Brett Grossfeld

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