Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration showing an online store with small business owners and a shopping cart.

Blog

7+ Ecommerce Types All Businesses Need to Know

By learning the different types of ecommerce, you can grow your business in ways you didn’t even know existed.

Illustration showing business intelligence against a city backdrop.

Blog

How to Build a Small Business Intelligence Strategy in 7 Steps

Find out how your small business intelligence turns data into real-time insights, helping you make smarter decisions.

Blog

AI CRM and the Future of Small Business and CRM With An SVP

Boon shares how AI CRM is transforming small businesses, offering his tips on the future for SMBs.

Illustration showing AI for proactive customer service on screen with an AI agent.

Blog

Double Your Growth: AI for Proactive SMB Customer Service

AI for proactive service helps you predict customer needs, providing timely solutions that enhance satisfaction, reduce churn, and drive loyalty.

Blog

How To Write Brand Guidelines (In 5 Steps or Less)

So, you’re ready to write your brand guidelines? What's next? We’ve got you covered.

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