Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration showing a small business owner reviewing a limited liability company (LLC) on a computer screen.

Blog

What Is an LLC? A Step-by-Step Guide for Small Businesses

Considering a limited liability company (LLC) for your small business? Here’s what you need to know.

Woman working on laptop with dog nearby, showing Slack for small business

Blog

10 Slack Hacks For Startups and Small Businesses

Slack is now AI-powered to fast-forward your small business or startup.

Hispanic young male writer with glasses sitting at his desk and writing his next book on the computer

Blog

Content Marketing AI? Writing Made Easy With Smart Tools

These AI-driven content strategies are sure to boost blogs for any small business.

Illustration showcasing sales automation mashup for startups including computers, apps, and tools.

Blog

10 Sales Automation Tips For Startups (Tools & Techniques)

These proven sales automation tips can help your startup speed up sales and boost ROI — all with the right tools in hand.

Illustration showing TAM SAM SOM growth method through a small business floating above the globe with dollar sign balloons.

Blog

TAM, SAM, and SOM: Made Simple for Growing Businesses

Have you heard of TAM, SAM, and SOM? Tap into this business growth method to explore your market — and find where your best-fit customers really are.

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