My Background
Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.
My Expertise
SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.
When I'm not working
I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.
Caylin's latest articles
Blog
Boon shares how AI CRM is transforming small businesses, offering his tips on the future for SMBs.
Blog
Double Your Growth: AI for Proactive SMB Customer Service
AI for proactive service helps you predict customer needs, providing timely solutions that enhance satisfaction, reduce churn, and drive loyalty.
Blog
How To Write Brand Guidelines (In 5 Steps or Less)
So, you’re ready to write your brand guidelines? What's next? We’ve got you covered.
Blog
Top 10 Must-Read Books For Small Business Owners (2026)
From mastering marketing strategies to building a winning mindset, these books will equip you with the tools and knowledge to succeed and grow your small business.
Blog
How to Build a Sustainable Small Business in 5 Steps
Learn how to build a sustainable business by setting clear goals, conducting audits, and implementing eco-friendly practices — all with the right tools.

