Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Blog

How to Build a Brand (Tips, Tools, and Steps to Thrive)

Build a brand that stands strong in any market with smart AI tools and easy tips for startups and small businesses.

Illustration of ecommerce business ideas

Blog

The Best Ecommerce Business Ideas To Sell Out Your Online Shop

We found the best ideas to sell your business online — find out how to max out your commerce shop.

Illustration showing a startup on the left vs a small business on the right.

Blog

Startup vs. Small Business: What’s the Difference?

Learn the key differences between startups and small businesses and what the best choice is for you.

Illustration showing an online store with small business owners and a shopping cart.

Blog

7+ Ecommerce Types All Businesses Need to Know

By learning the different types of ecommerce, you can grow your business in ways you didn’t even know existed.

Illustration showing business intelligence against a city backdrop.

Blog

How to Build a Small Business Intelligence Strategy in 7 Steps

Find out how your small business intelligence turns data into real-time insights, helping you make smarter decisions.

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