Eric is Director of Product Marketing at Salesforce Industries, driving global awareness for Manufacturing Cloud and Energy & Utility Clouds. Over the last 20 years, transforming customer and employee experiences has been at the forefront of his career within and in partnership with industry leaders around the globe. Connect with Eric on LinkedIn and engage him in a conversation on how you too can transform and revolutionize your industry. Or, learn how this native Midwesterner is discovering his international roots with fresh pasta, bread, and homemade liquors.
Going direct-to-consumer (D2C) comes with a lot of questions as you shift focus away from a strictly B2B model. Read on for tips and get a more in-depth look at what goes into establishing a D2C ecommerce site.
What does digital transformation mean to the business of manufacturing? And, what questions should you ask at each of the five critical steps to optimize productivity?
Learn how to grow your software company through self-service commerce that requires little overhead and allows customers to control their account without the assistance of a sales rep.
