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Gordon Evans

CMO, Commerce Cloud, Salesforce

My background

I’ve spent my career at the intersection of technology and marketing, across public relations, industry solutions and product marketing. I joined Salesforce in the mid-2000s, holding roles including Senior Director of Public Relations, VP of Product Marketing for Marketing Cloud and Commerce Cloud, and VP of Industries Marketing before becoming CMO, Commerce Cloud.

My expertise

I focus on commerce marketing, go-to-market strategy, and how AI agents are reshaping commerce from discovery to site to store. I speak and write on ecommerce trends, agentic commerce, and the evolving retail landscape, and I regularly host executive roundtables and industry panels — including sessions on Agentic Commerce at third party and Salesforce events across the U.S. and Europe. I’m a regular contributor to the Salesforce blog on commerce and marketing topics.

When I'm not working

I live in the Bay Area with my son and our Abyssinian cat.

Expertise areas

Agentic Commerce Go-to-Market Strategy Ecommerce Trends Product Marketing Public Relations Retail Industry Customer Experience

Education

Communication, Santa Clara University

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