My Background
As content strategy director at Salesforce, Heike researches and writes about trends in sales, customer experience, and digital transformation. For two years, she hosted and produced Salesforce's award-winning podcast about digital marketing: the Marketing Cloudcast. Before joining Salesforce, she edited bestselling nonfiction books and managed social strategy and content for B2C brands. Heike's work has been featured in USA Today, Forbes, Wall Street Journal, Business Insider, and more.
Heike's latest articles
Blog
If you've been to Dreamforce, you know that music is everywhere. We dug up some old playlists featuring musicians that have rocked Salesforce events over the years.
Blog
Top 5 Retail Trends to Know Before Shoptalk
Digital transformation is here to stay, and consumers’ shopping habits are a moving target. Here are five digital retail trends to know about before you head off to Shoptalk this year.
Blog
A Salesforce Podcast Host and Producer Recalls Her First Episodes
Hear from an intrepid producer on what it was like to produce, record, and launch a Salesforce podcast for the first time.
Blog
Millennials, Gen Z, Boomers, and Beyond: How Each Generation Shops Differently
New data from the Shopper-First Retailing report reveals how Millennials and Gen Z, Gen X, and Boomers have distinct shopping preferences. We examined a survey of 6,000 people worldwide to bring you this blueprint to retail and ecommerce success among every generation.
Blog
Shopper-First Retailing: New Research from 6,000 Consumers and 1.4 Billion Ecommerce Visits Reveals What Shoppers Actually Want
Salesforce, with research partner Publicis.Sapient, examined retail’s new rules.
