Heike Young, Author - Salesforce

My Background

As content strategy director at Salesforce, Heike researches and writes about trends in sales, customer experience, and digital transformation. For two years, she hosted and produced Salesforce's award-winning podcast about digital marketing: the Marketing Cloudcast. Before joining Salesforce, she edited bestselling nonfiction books and managed social strategy and content for B2C brands. Heike's work has been featured in USA Today, Forbes, Wall Street Journal, Business Insider, and more.

Heike's latest articles

Blog

Three Challenges in the Consumer Goods and Retailer Relationship

Salesforce researchers conducted a global survey of 500 CG leaders to discover how retailer challenges are impacting their businesses.

Heike Young

Consumers Are Wary of How Companies Use Their Data: What Retailers Need to Know

Blog

Consumers Are Wary of How Companies Use Big Data: What Retailers Need to Know

Data misuse scandals have left customers questioning the trust they put in companies. Here’s what retailers need to know in the post-breach, trust-first climate.

Heike Young

Blog

New Research Reveals the Consumer Goods Battle for B2B and B2C Relationships

The B2B relationship between CG companies and traditional retailers still drives the vast majority of CG sales, so solving problems in this relationship will be key to success.