Lauren Wallace of Salesforce

Lauren Wallace

Sr. Editorial Lead, Commerce Cloud

My Background

I'm a Sr. Editorial Lead for Commerce Cloud, which means I tell stories about... shopping! That includes everything from the customer journey — for both consumers and business buyers — to the technology that enables smooth transactions.

My Expertise

Before I worked at Salesforce, I managed content for a global security firm. I also have experience writing for healthcare companies and B2C brands.

When I'm Not Writing ...

You can typically find me at a beach, park, or coffee shop somewhere in San Diego.

A warehouse worker using laptop to check location of goods.

February 10, 2025

Marketplaces make it easy (and fast) to diversify revenue streams, reduce inventory risk, and win customer loyalty. Think your business is ready to take the leap?

January 30, 2025

Convenient. Personalized. Intuitive. Simple. That’s what customers expect out of ecommerce experiences. When shoppers land on your site, they want to find what they’re looking for quickly (or enjoy the browsing experience if…

Commerce

Illustration of small business online store on mobile.

Brett Grossfeld

November 4, 2024

Ready to open your online shop? Here’s everything you need to get set up online and start selling.

Illustration of a woman typing a phrase into a product search bar on an ecommerce site.

November 1, 2024

How to make it easy for your customers to find what they're looking for and convert — fast.

October 3, 2024

Just-in-Time (JIT) inventory management, its benefits, methodology, and challenges. Learn how JIT reduces waste and boosts production efficiency.

Illustration depicting charts and graphs that show differences between B2B and B2C commerce

August 1, 2024

Understand the major differences between B2B and B2C ecommerce, and learn successful strategies to enhance the buyer experience.

A woman holds a credit card, a phone and a holiday gift box, perhaps a sign of ecommerce success.

June 28, 2024

Here are some tips to accurately determine how well your holiday retail efforts truly perform.

Illustration of a man looking at a graph representing increased AOV.

June 6, 2024

From product bundles to loyalty programs and more, here are ten expert tips to grow average order value.

Image depicting empty-handed visitors entering a website, then leaving with shopping bags in-hand, signifying conversion and purchases

May 3, 2024

Kickstart your ecommerce conversion rate optimization with these best practices.

Charts and graphs depicting an optimized ecommerce website showing up in search engines

March 12, 2024

More visitors, more sales. Use these key ecommerce SEO tactics to get your products and your business found online.

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