Lauren Wallace
Sr. Editorial Lead, Commerce Cloud
My background
I'm a Sr. Editorial Lead for Commerce Cloud, which means I tell stories about... shopping! That includes everything from the customer journey — for both consumers and business buyers — to the technology that enables smooth transactions.
My expertise
Before I worked at Salesforce, I managed content for a global security firm. I also have experience writing for healthcare companies and B2C brands.
When I'm not working
You can typically find me at a beach, park, or coffee shop somewhere in San Diego.
Lauren's latest articles
Blog
At a time when so much of your business is outside your control, there are ways to help cut operational costs and protect profit margins.
Blog
AMA: Career Lessons from a Lead Front-End Ecommerce Developer and Architect
Nicole L. Rose is a lead front-end Commerce Cloud developer and architect at Capgemini North America. Her career in Salesforce Commerce Cloud spans more than 12 years during which time she’s worked with…
Blog
AMA: Hot Takes on Headless, AI, and Personalization from an Ecommerce Consultant
Amy Sillince is a freelance luxury ecommerce consultant who has worked in the ecommerce industry for 15 years. She started her ecommerce career in the fashion sector in London. She has spent about…
Blog
How to Boost Profitability with Digital Marketplace Capabilities
Marketplaces make it easy (and fast) to diversify revenue streams, reduce inventory risk, and win customer loyalty. Think your business is ready to take the leap?
Blog
6 Ways to Build Great Ecommerce Experiences (With Examples)
Convenient. Personalized. Intuitive. Simple. That’s what customers expect out of ecommerce experiences. When shoppers land on your site, they want to find what they’re looking for quickly (or enjoy the browsing experience if…


