Lauren Wallace
author title Sr. Editorial Lead, Commerce CloudI'm a Sr. Editorial Lead for Commerce Cloud, which means I tell stories about... shopping! That includes everything from the customer journey — for both consumers and business buyers — to the technology that enables smooth transactions.
Before I worked at Salesforce, I managed content for a global security firm. I also have experience writing for healthcare companies and B2C brands.
You can typically find me at a beach, park, or coffee shop somewhere in San Diego.
Nicole L. Rose is a lead front-end Commerce Cloud developer and architect at Capgemini North America. Her career in Salesforce Commerce Cloud spans more than 12 years during which time she’s worked with…
Amy Sillince is a freelance luxury ecommerce consultant who has worked in the ecommerce industry for 15 years. She started her ecommerce career in the fashion sector in London. She has spent about…
Marketplaces make it easy (and fast) to diversify revenue streams, reduce inventory risk, and win customer loyalty. Think your business is ready to take the leap?
Convenient. Personalized. Intuitive. Simple. That’s what customers expect out of ecommerce experiences. When shoppers land on your site, they want to find what they’re looking for quickly (or enjoy the browsing experience if…
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Understand the major differences between B2B and B2C ecommerce, and learn successful strategies to enhance the buyer experience.
Here are some tips to accurately determine how well your holiday retail efforts truly perform.














