
Lauren Wallace
author title Sr. Editorial Lead, Commerce CloudI'm a Sr. Editorial Lead for Commerce Cloud, which means I tell stories about... shopping! That includes everything from the customer journey — for both consumers and business buyers — to the technology that enables smooth transactions.
Before I worked at Salesforce, I managed content for a global security firm. I also have experience writing for healthcare companies and B2C brands.
You can typically find me at a beach, park, or coffee shop somewhere in San Diego.

How to make it easy for your customers to find what they're looking for and convert — fast.
Just-in-Time (JIT) inventory management, its benefits, methodology, and challenges. Learn how JIT reduces waste and boosts production efficiency.
Understand the major differences between B2B and B2C ecommerce, and learn successful strategies to enhance the buyer experience.
Here are some tips to accurately determine how well your holiday retail efforts truly perform.
From product bundles to loyalty programs and more, here are ten expert tips to grow average order value.
Kickstart your ecommerce conversion rate optimization with these best practices.
More visitors, more sales. Use these key ecommerce SEO tactics to get your products and your business found online.
Conversational commerce — with the help of AI — is changing the digital shopping experience. Here’s how.
The complete guide to inventory management — from the warehouse to the customer’s hands.